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So PR Amsterdam | Brand PR & On + Offline + Social Media Communication logo

So PR Amsterdam | Brand PR & On + Offline + Social Media Communication

So PR Amsterdam | Brand PR & On + Offline + Social Media Communication is a public relations agency based in Amsterdam (founded 2005).

Amsterdam Founded 2005 51-200 employees

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About So PR Amsterdam | Brand PR & On + Offline + Social Media Communication

So PR Amsterdam | Brand PR & On + Offline + Social Media Communication is a public relations and marketing agency based in Amsterdam, Netherlands. Founded in 2005 by Odette Schoonenberg and Thijs Willekes, the agency primarily serves beauty, fashion, and lifestyle brands, including both start-ups and scale-ups. It has evolved from a boutique firm into a comprehensive communications agency that offers strategic support to companies seeking to build or refresh their brand presence in the Dutch and international markets.

Core Services and Specialties

So PR Amsterdam focuses on earned media, influencer and celebrity marketing, and strategic brand communication. The agency operates a 300 m² showroom and a creative space called So Studio Amsterdam, which are used to facilitate collaborations with stylists, editors, and influencers. Its team of specialists, with over 15 years of combined experience, maintains strong media relationships that allow the agency to secure press coverage, product placements, and celebrity collaborations for its clients. The agency also offers event production, out-of-home advertising, content creation, and affiliate marketing as part of its integrated approach.

Key service areas include:

  • Earned PR and media campaigns
  • Influencer seeding and influencer marketing
  • Celebrity dressing and celebrity collaborations
  • Brand strategy and brand communication
  • Event production and press days
  • Content creation and copywriting
  • Affiliate marketing and campaign optimization
  • Media relations network management

Location and Market Presence

The agency is headquartered at 21 Admiraal de Ruijterweg in Amsterdam, North Holland, Netherlands. Being based in Amsterdam gives So PR access to a vibrant creative and media ecosystem, which is particularly valuable for fashion and lifestyle brands. The agency’s physical showroom and studio space in the city allow it to host press events, styling sessions, and product shoots, strengthening its ties with local and international editors and influencers. So PR Amsterdam | Brand PR & On + Offline + Social Media Communication is well-positioned to serve clients looking for a mix of traditional PR tactics and modern digital strategies, including influencer marketing and social media communication.

Client Fit and Expertise

So PR Amsterdam is a suitable partner for beauty, fashion, and lifestyle brands that require a combination of earned media, influencer relations, and event management. It works with both emerging brands seeking to establish a foothold in the market and established companies aiming to refresh their brand image. The agency’s expertise in celebrity dressing, product placement, and press events makes it particularly appealing for luxury and aspirational lifestyle labels. For brands that want a dedicated, hands-on agency with a strong local network in Amsterdam and the Netherlands, So PR Amsterdam | Brand PR & On + Offline + Social Media Communication offers a comprehensive suite of services designed to enhance visibility and engagement across offline and online channels.

Key facts

  • Team size: 51-200 employees
  • Headquarters: 21 Admiraal de Ruijterweg, Amsterdam, North Holland, Netherlands, 1057 JT
  • Address: 21 Admiraal de Ruijterweg , Amsterdam North Holland Netherlands 1057 JT
  • SIC codes: 7389

Keywords & focus

Topics and areas So PR Amsterdam | Brand PR & On + Offline + Social Media Communication works with.

  • influencer seeding
  • pr agency amsterdam
  • beauty pr
  • communication
  • communication experts
  • pr bureau
  • celebritydressing
  • fashion pr
  • branding
  • copywriting
  • brand communication
  • lifestyle pr
  • influencermarketing
  • public relations & communications services
  • media relations
  • fashion and beauty
  • event management
  • campaign optimization
  • services
  • media relations network
  • media campaigns
  • product placement
  • celebrity collaborations
  • public relations
  • lifestyle brand marketing
  • earned media
  • press days
  • brand strategy
  • press events
  • amsterdam pr agency
  • +36 more

Technologies

Gmail, Google Apps, Slack, Nginx, Adobe Media Optimizer, Mobile Friendly, YouTube, WordPress.org, Cedexis Radar, Google Font API, Vimeo, Google Analytics, Google Tag Manager, Apache

Industries served by So PR Amsterdam | Brand PR & On + Offline + Social Media Communication

So PR Amsterdam | Brand PR & On + Offline + Social Media Communication works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about So PR Amsterdam | Brand PR & On + Offline + Social Media Communication

Common questions and answers about So PR Amsterdam | Brand PR & On + Offline + Social Media Communication, their services, location, and how to work with them.

Where is So PR Amsterdam | Brand PR & On + Offline + Social Media Communication located?
So PR Amsterdam | Brand PR & On + Offline + Social Media Communication is headquartered in Amsterdam.
What services does So PR Amsterdam | Brand PR & On + Offline + Social Media Communication offer?
So PR Amsterdam | Brand PR & On + Offline + Social Media Communication offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does So PR Amsterdam | Brand PR & On + Offline + Social Media Communication serve?
So PR Amsterdam | Brand PR & On + Offline + Social Media Communication serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is So PR Amsterdam | Brand PR & On + Offline + Social Media Communication a verified PR agency?
So PR Amsterdam | Brand PR & On + Offline + Social Media Communication is listed on Online PR. Verification status is shown on their profile.
How can I contact So PR Amsterdam | Brand PR & On + Offline + Social Media Communication?
You can visit their website at http://www.so-pr.com
How many reviews does So PR Amsterdam | Brand PR & On + Offline + Social Media Communication have?
So PR Amsterdam | Brand PR & On + Offline + Social Media Communication has 0 client reviews with an average rating of 0.0 out of 5.
When was So PR Amsterdam | Brand PR & On + Offline + Social Media Communication founded?
So PR Amsterdam | Brand PR & On + Offline + Social Media Communication was founded in 2005.

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