Sourcee

Sourcee is a public relations technology and services company based in London, United Kingdom. Founded in 2022, the company focuses on streamlining the connection between PR professionals and journalists through its media outreach platform. Rather than acting as a traditional PR agency that manages campaigns on behalf of clients, Sourcee provides tools and services designed to help PR teams identify relevant journalist requests and build media relationships more efficiently.

Services and Specialties

Sourcee's core offering revolves around journalist outreach automation and media monitoring. The company's platform aggregates journalist requests from social media—particularly Twitter—and other public sources, then uses a keyword matching engine to deliver relevant alerts to its users. This approach is intended to save time for PR professionals who would otherwise need to manually scan social media for #journorequest posts or similar calls for sources. In addition to request alerts, Sourcee provides media filtering and prospecting tools that allow users to identify relevant journalists and outlets for their pitches. The company also supports PR backlink strategies, helping clients secure links from media coverage to improve search engine visibility. Key services and capabilities include:

• Journalist request alerts and response management
• Media filtering and monitoring with keyword matching
• Social media journalist monitoring (including Twitter #journorequest tracking)
• Media outreach platform and prospecting tools
• PR backlink strategies and link building support
• Digital PR and SEO integration

Who Benefits from Sourcee

Sourcee is best suited for PR and communications professionals who work in-house or at agencies and need to regularly respond to journalist requests. The platform is particularly useful for teams in the SaaS, productivity, and technology sectors, where timely media coverage can have a direct impact on brand visibility and lead generation. Because Sourcee automates the process of finding relevant #journorequest posts and other media opportunities, it can be a valuable tool for small to medium-sized PR teams that lack the resources for extensive manual monitoring. The company's emphasis on timesaving and efficiency makes it a practical choice for busy communicators who want to reduce the time spent scanning social media for potential media hits.

Approach and Technology

Sourcee's approach is built around automation and relevance. The platform's keyword matching engine allows users to set custom filters based on their industry, target outlets, or specific topics, ensuring that only the most relevant journalist requests are surfaced. This reduces the noise that often comes with general media monitoring tools. Sourcee also integrates with popular PR workflows, enabling users to manage responses directly from the platform. The company's focus on PR backlinks and digital PR reflects an understanding of how media coverage contributes to SEO performance, making it a useful tool for brands that prioritize online visibility. By combining journalist outreach automation with media monitoring and prospecting, Sourcee offers a streamlined alternative to more traditional PR software suites.

Location and Credentials

Headquartered in London, England, United Kingdom (postcode SE14 5), Sourcee operates at the heart of one of the world's most dynamic PR and media markets. Being based in London gives the company proximity to a wide range of journalists, publications, and PR agencies, which informs its understanding of the media landscape. Since its founding in 2022, Sourcee has positioned itself as a niche player in the PR technology space, focusing specifically on journalist request alerts and media outreach automation. The company's short description, "Connecting you with #JournoRequest - Lightning Fast ⚡," underscores its commitment to speed and relevance in helping PR professionals cut through the noise.

Sourcee is a good fit for PR teams, communications managers, and digital marketing professionals who want to improve their media outreach efficiency without investing in expensive, full-featured PR software. Its focus on journalist request alerts and response management makes it particularly useful for brands that rely on earned media and backlinks to drive traffic and authority. If your team regularly monitors social media for media opportunities and wants a more automated, targeted approach, Sourcee offers a practical solution based in London, United Kingdom.