Springup PR

Springup PR is a public relations and communications agency based in London, United Kingdom, with a focused specialisation in the residential and nursing care sector. Founded in 2012, the firm operates from its headquarters at 152-160 City Road, London, EC1V 2NP, and has developed a niche in helping care operators generate more enquiries and increase occupancy through targeted PR and marketing methods. Rather than offering a broad range of general communications services, Springup PR concentrates on measurable outcomes for care homes, using media relations, social media advertising, and performance marketing to drive tangible results.

Services and Specialties

The agency's core offering revolves around media relations and story pitching, with a strong emphasis on securing local and national press coverage for care homes. Springup PR works to identify newsworthy stories within a care home setting—such as community events, resident milestones, or staff achievements—and pitches these to journalists to build brand awareness and credibility. Beyond traditional PR, the firm also provides digital marketing services, including Facebook ads, video marketing, and performance marketing campaigns designed to generate a specific cost per enquiry. Their approach combines public relations with advertising to create a funnel that drives direct leads, rather than relying solely on organic media coverage. Additional services include reputation management, crisis communications advice for when negative incidents attract media attention, and media relations training for care home staff. The agency also offers e-shot campaigns to stakeholders, influencers, and local families to amplify word-of-mouth reputation, alongside website development tailored to make care operators more appealing to prospective families.

• Media relations and story pitching for care homes
• Facebook accelerated engagement and targeted ads
• Video marketing for care home visibility
• Performance marketing with a focus on cost per enquiry
• Reputation management and crisis communications
• Media relations training for care home teams
• Community event promotion and local media coverage
• E-shot campaigns to stakeholders and families
• Website design for care operators

Who They Help

Springup PR primarily serves residential and nursing care providers, as well as care operators and suppliers looking to increase occupancy and revenue. Their typical client is a self-funding family seeking a care home for a loved one, and the agency's strategies are built around converting these families into enquiries. The firm also works with care operators who want to improve their online visibility and reputation, either regionally or nationally. While the agency's focus is narrow—centring almost exclusively on the healthcare and care home sector—this specialisation allows them to develop deep expertise in the challenges faced by care providers, such as filling beds faster, managing negative press, and standing out in a competitive local market.

Approach and Methodology

The agency's methodology is results-driven, with a strong emphasis on guaranteed outcomes. Springup PR uses a combination of targeted PR campaigns and paid advertising to create a steady stream of leads. For example, they run Facebook ad campaigns that promise accelerated engagement and leads within two days, and they track performance through metrics like cost per enquiry. Their PR work involves story pitching to local and trade media, ensuring that care homes get consistent coverage that builds trust with families. The firm also advises on crisis control, helping care operators manage negative incidents that journalists might pick up on. This dual approach—mixing earned media with paid performance marketing—sets Springup PR apart from agencies that focus solely on press coverage or digital advertising.

Location and Credentials

Based in London, United Kingdom, Springup PR has been operating since 2012, giving it over a decade of experience in the care home PR and marketing space. The agency's focus on a single industry allows it to offer a level of specialisation that generalist PR firms cannot match. While the firm is not a large, full-service agency, it is a good fit for care operators who need a partner with a proven track record in generating enquiries and increasing occupancy. Springup PR is particularly well-suited for residential and nursing care providers in the UK who want to move beyond broad marketing campaigns and adopt a more targeted, results-oriented approach that combines public relations with performance marketing.