STAT Media PR

Based in New York, United States, STAT Media PR operates out of the borough of Brooklyn, with its headquarters located at 337 Bedford Avenue. The agency was founded in 2018 by Dean Stattmann, a former magazine editor who spent over a decade working in the editorial side of publishing, most recently as Director of Special Projects at Men's Health. New York remains one of the most competitive markets for public relations and communications services, and STAT Media PR positions itself as a boutique alternative to the larger, more traditional agencies in the city.

What STAT Media PR Does

STAT Media PR describes itself as an "anti-agency," a label that reflects its founder's experience reading over 200 pitches a day while working as an editor. This background gives the agency a distinct perspective on what works—and what doesn't—when it comes to securing media coverage. Rather than relying on mass outreach or templated pitches, STAT Media PR focuses on building deep, high-quality relationships with editors and journalists. The agency specializes in acquiring targeted, top-tier media placements for brands, with a particular emphasis on fitness, wellness, and lifestyle sectors. Unlike many PR firms where account executives manage a dozen or more clients simultaneously, STAT Media PR limits its active client accounts to a maximum of four at any given time, all handled personally by Dean Stattmann. This approach is designed to ensure that each client receives focused attention and a customized media strategy.

Who They Serve and How They Work

STAT Media PR serves high-quality brands in the fitness, wellness, and lifestyle space. The agency's client roster is intentionally small, and they operate on a results-based model. Because the founder spent years on the editorial side, he understands the nuances of what journalists are looking for and how to craft pitches that stand out. The agency's services are tailored to brands that want meaningful media coverage rather than just high volumes of mentions. Given the founder's editorial background and the agency's stated focus, typical services offered by STAT Media PR likely include:

• Media relations and targeted media outreach
• Strategic communications planning
• Press release and pitch development
• Media list building and journalist relationship management
• Brand storytelling and narrative development
• Placement in top-tier print and digital publications
• Results-based campaign management

Expertise and Approach

The core expertise of STAT Media PR lies in its founder's editorial experience and the agency's lean operational model. Dean Stattmann's decade-plus in magazine publishing—culminating in a role at Men's Health—gave him firsthand knowledge of how editorial decisions are made, what makes a pitch effective, and how to cultivate lasting relationships with journalists. This insider perspective is central to the agency's value proposition. STAT Media PR charges a fraction of the typical agency fee, which is possible because the founder handles all accounts directly and the agency keeps its overhead low. For brands that are tired of being one of many accounts at a larger firm, STAT Media PR offers a more personal, high-touch alternative. The agency is selective about taking on new clients, and they encourage prospective clients to inquire about current availability.

STAT Media PR is a strong fit for established or emerging brands in the fitness, wellness, and lifestyle sectors that value quality over quantity in their media coverage. It is particularly well-suited for companies that want to work directly with an experienced founder who understands the editorial process from the inside. Because the agency operates with a small client load, it works best for brands that can be flexible with timelines and are looking for a partner rather than a large team. If you are a brand in New York or elsewhere in the United States seeking a public relations and communications firm that prioritizes targeted placements and personal service, STAT Media PR is worth considering.