StoryLab
StoryLab is a public relations agency based in Sligo (founded 2014).
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About StoryLab
StoryLab is a public relations and communications agency headquartered in Sligo, Ireland, at 45 High Street, County Sligo. Founded in 2014 by Martha Kearns, a former News Editor of the Sunday Business Post, and Ciaran Byrne, a former Associate Editor in Irish media, the agency focuses on helping businesses tell their stories through strategic communications. StoryLab primarily works with middle-tier companies but has also taken on projects for larger organizations, offering a blend of PR expertise and content-driven storytelling.
Services and Specialties
StoryLab’s service offering is rooted in the intersection of public relations and content creation. The agency leverages its founders’ deep experience in journalism to produce high-quality, factual content that resonates with target audiences. Key services include:
- Media relations and press release distribution
- Content creation, including brand journalism, native articles, and social media content
- Video production for corporate storytelling and campaigns
- Social media management and content calendar development
- Crisis PR and reputation management
- Media training and media outreach strategies
- Graphic design and branding support
- Content measurement tools and media monitoring
- Event content creation and native advertising
StoryLab also emphasizes storytelling in multiple mediums, from written press releases to video and native content. The agency maintains a media contact database and uses content measurement tools to track the effectiveness of its campaigns, ensuring clients receive data-driven insights alongside creative execution.
Methodology and Approach
StoryLab’s methodology is grounded in the principles of brand journalism and strategic storytelling. Rather than relying solely on traditional PR tactics, the agency focuses on creating content that is newsworthy, engaging, and tailored to specific audiences. This approach includes developing content calendars, crafting native articles, and producing video content that aligns with a client’s brand voice and objectives. The agency’s background in journalism means it understands how to pitch stories to the media effectively, using its media contact database and media monitoring tools to refine outreach. StoryLab also offers crisis PR services, helping clients navigate reputational challenges with clear, consistent messaging. The agency’s process is collaborative, working closely with clients to define goals, identify key messages, and execute campaigns that blend earned media with owned content.
Location and Background
Based in Sligo, Ireland, StoryLab was established by Martha Kearns after she sought a better work-life balance following her successful media career in Dublin. The agency operates from its headquarters at 45 High Street in Sligo town, serving clients across Ireland and beyond. StoryLab’s location in the northwest of Ireland gives it a distinct perspective, combining local knowledge with national media connections. The agency’s founders bring decades of experience in Irish journalism, which informs their approach to public relations and content creation. StoryLab continues to operate normally from its Sligo base, offering a flexible, client-focused service that prioritizes quality storytelling over volume.
StoryLab is a good fit for middle-tier companies in Ireland that need a PR and content agency with a strong editorial background. It is well-suited for businesses looking to build brand awareness through media relations, social media content, and video production. Organizations that value a strategic, story-driven approach to communications—rather than a purely transactional PR service—will find StoryLab’s expertise valuable. The agency’s experience with larger projects also makes it a viable option for growing firms seeking to scale their communications efforts without losing a personalized touch.
Key facts
- Team size: 1-10 employees
- Headquarters: 45 High Street, Sligo, County Sligo, Ireland, F91 WC79
- Address: 45 High Street , Sligo County Sligo Ireland F91 WC79
- SIC codes: 7381
Keywords & focus
Topics and areas StoryLab works with.
- public relations
- content creation
- social media
- brand journalism
- video production
- public relations & communications services
- pr
- graphic design
- content measurement tools
- branding
- press releases
- native content
- marketing and advertising
- reputation management
- media relations
- crisis pr
- native articles
- content calendars
- media campaigns
- storytelling
- social media content
- content writing
- media training
- content marketing
- pr agency
- content for events
- media outreach
- storytelling in multiple mediums
- media monitoring
- media contact database
- +16 more
Technologies
Outlook, WordPress.org, MailChimp, JQuery 1.11.1, Mobile Friendly, Google Analytics, YouTube, Typekit, Apache, Google Tag Manager
Industries served by StoryLab
StoryLab works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sligo
If you are looking for alternatives or more options in Sligo, here are other public relations agencies in the same city you can compare.
Frequently asked questions about StoryLab
Common questions and answers about StoryLab, their services, location, and how to work with them.
- Where is StoryLab located?
- StoryLab is headquartered in Sligo.
- What services does StoryLab offer?
- StoryLab offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does StoryLab serve?
- StoryLab serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is StoryLab a verified PR agency?
- StoryLab is listed on Online PR. Verification status is shown on their profile.
- How can I contact StoryLab?
- You can visit their website at http://www.storylab.ie
- How many reviews does StoryLab have?
- StoryLab has 0 client reviews with an average rating of 0.0 out of 5.
- When was StoryLab founded?
- StoryLab was founded in 2014.
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