Strohl & Company

Strohl & Company is a public relations and communications agency based in New York, United States, that has focused on the design industry since its founding in 1985. The firm provides a full range of services tailored to architecture, interior design, hospitality design, and furnishings firms. With a team led by founder Mike Strohl, along with associates Clare Murphy and Mary Dorn, the agency has built a reputation for securing meaningful media coverage across both national and regional outlets.

Services and Specialties

Strohl & Company offers comprehensive PR and communications support, with a particular emphasis on media relations and brand visibility. The agency's services are designed to help design-oriented companies tell their stories effectively. Key areas of expertise include:

• Media relations and press placement for design and lifestyle publications
• Strategic planning and brand positioning for architecture and interior design firms
• Special events management, including showroom launches and design openings
• Social media strategy and content development
• Publicity campaigns for hospitality design, retail, and furnishings
• International media outreach, including publications in Latin America, Europe, and Asia

These services are backed by decades of experience in the design space, allowing Strohl & Company to navigate the nuances of the industry effectively.

Client Base and Industry Focus

The agency primarily works with leading U.S. architects, interior designers, showrooms, and furnishings design firms. Its client roster includes companies across hospitality design, lifestyle, retail, and architecture—sectors where visual storytelling and editorial credibility are paramount. Strohl & Company has a track record of placing clients in top-tier outlets such as The New York Times, Architectural Digest, Elle Decor, House Beautiful, Veranda, Interior Design, and The Wall Street Journal, among others. The firm also maintains relationships with regional and local publications, as well as international design media, ensuring broad geographic and demographic reach for its clients.

Approach and Credentials

Strohl & Company's approach is relationship-driven, relying on long-standing connections with editors and journalists who cover design. The team maintains day-to-day working relationships with media professionals, which enables them to pitch stories that resonate. Founder Mike Strohl brings additional authority to the agency as the author of "New American Style" and as a guest lecturer on design public relations at institutions like the New School and NYU. This academic and practical expertise informs the agency's strategic planning, helping clients refine their brand narratives and achieve consistent press coverage. The firm's location in New York, United States, places it at the center of the design and media worlds, offering clients direct access to key industry events and editorial opportunities.

Strohl & Company is a strong fit for architecture, interior design, hospitality design, and furnishings firms seeking a dedicated PR partner with deep industry knowledge and a proven media network. The agency is particularly well-suited for companies that value consistent, high-quality press placements across both national and international outlets, and that want a team experienced in the specific demands of design-focused communications. Whether for showroom launches, brand repositioning, or ongoing media relations, Strohl & Company offers a focused, credible, and experienced option for design firms in New York and beyond.