Swipe Right

Swipe Right is a boutique public relations and communications agency based in London, United Kingdom. Founded in 2015, the agency focuses on the gaming, esports, and technology sectors. With a team of fewer than 25 employees, Swipe Right offers a range of services designed to help brands navigate the fast-moving worlds of interactive entertainment and digital innovation. The agency positions itself as a partner for companies looking to build their brand presence, engage specific communities, and execute strategic communications campaigns.

Core Services and Specialties

Swipe Right provides a comprehensive suite of services tailored to the unique needs of gaming and tech clients. These offerings are designed to cover the full lifecycle of a brand's communications needs, from initial strategy to ongoing crisis management. Key services include:

• Full-service public relations and marketing campaigns
• Event and awards coordination
• Market evaluation and analytics
• Talent profiling and media training
• Crisis management and reputation support
• Research and publishing

The agency’s approach integrates traditional media relations with modern influencer and community engagement. By combining these elements, Swipe Right aims to create campaigns that are both strategic and creative, helping clients establish clear brand identities and reach their target audiences effectively.

Industries and Client Focus

Swipe Right’s expertise is concentrated in three interconnected sectors: videogames, esports, and technology. The agency has experience managing major tournaments and working with high-profile esports entities, which has helped build its reputation within the competitive gaming landscape. Beyond esports, Swipe Right also serves clients in the broader entertainment and technology fields, leveraging its understanding of digital culture and media trends.

The agency’s client work often involves launching new products, building brand awareness among gamers, or navigating the complexities of the esports ecosystem. Swipe Right’s smaller team size allows for a hands-on, collaborative approach, which can be particularly valuable for growth-stage companies or established brands entering the gaming space for the first time.

Approach and Philosophy

Swipe Right emphasizes a community-first mindset in its communications work. Rather than relying solely on traditional press releases, the agency focuses on building authentic connections between brands and their audiences. This often involves leveraging a network of media contacts, influencers, and industry partners to amplify messaging. The agency also places a strong emphasis on data and analytics, using market evaluation tools to refine strategies and measure campaign impact.

Headquartered at 23 The Avenue in London, England, Swipe Right operates as a global agency despite its boutique size. The London location provides access to a diverse media landscape and a vibrant tech and gaming scene. The agency’s team brings experience from both agency and in-house roles, giving them a practical understanding of client needs and industry dynamics.

Who Swipe Right Is Best For

Swipe Right is a good fit for companies in the gaming, esports, and technology sectors that need a focused, experienced communications partner. The agency is particularly well-suited for brands looking to launch or reposition themselves in the competitive gaming market, manage large-scale events, or develop long-term community engagement strategies. Its size and specialization make it an attractive option for clients who want dedicated attention without the overhead of a larger agency. For businesses in London or elsewhere in the United Kingdom seeking a PR agency with deep sector knowledge, Swipe Right offers a credible and established option.