Tangerine
Tangerine is a public relations agency based in Manchester (founded 2002).
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About Tangerine
Tangerine Communications Limited, an independent PR and social media agency headquartered in Manchester, United Kingdom, was founded in 2002. The agency was established with a clear vision: to build brands through creative campaigns rooted in data and cultural awareness. Over the years, it has evolved from a boutique PR firm into a significant player in the UK communications landscape, now employing between 110 and 200 people. Its move to employee ownership in recent years reflects a commitment to independence and long-term thinking, allowing the team to focus on client outcomes rather than external shareholder demands.
Current Focus and Philosophy
Today, Tangerine operates with a core ethos it calls "Attention Pays." This philosophy is underpinned by proprietary research, notably the "Shapes of Attention" framework, which helps brands understand how to capture and retain audience focus in an increasingly crowded media environment. The agency specializes in transforming brands into what it terms "superbrands," leveraging a mix of traditional public relations, social media expertise, and data-driven strategy. Its team includes former journalists and data specialists, giving it a unique blend of editorial instinct and analytical rigor. Tangerine has built a reputation for strong client retention, with its top clients averaging over five years of partnership, and has been recognized as one of Campaign’s Top 100 Best Places to Work in 2025.
Core Services and Expertise
Tangerine offers a comprehensive suite of public relations and communications services tailored to consumer (B2C), business-to-business (B2B), and corporate clients. The agency is particularly known for its ability to create timely campaigns that tap into cultural moments, a practice often referred to as trendjacking. Its services are designed to build brand awareness, manage reputation, and drive tangible business results. Key offerings include:
- Media relations and media amplification
- Crisis communications and reputation management
- Strategy development and brand building
- Creative campaigns and content marketing
- Social media management and digital marketing
- Internal communications
- Media training
- Evaluation and attention analytics using proprietary tools
- Content creation and digital native strategies
The agency also runs "The Juice Academy," a training program that nurtures young talent in the PR and digital marketing fields. This initiative helps Tangerine stay connected to emerging cultural trends and ensures a pipeline of fresh ideas. Its approach is agile and honest, with a focus on data-informed creativity rather than hype.
Who Benefits from Tangerine's Services
Tangerine is a strong fit for brands that want to move beyond traditional PR and integrate social media, digital marketing, and cultural relevance into their communications strategy. The agency works well for both B2C companies looking to create buzz around consumer products and B2B organizations needing to build thought leadership or navigate complex industry narratives. Its crisis communications and reputation management capabilities make it particularly useful for businesses facing public scrutiny or rapid change. Because of its Manchester base and national reach, Tangerine is especially suitable for UK-based companies seeking an agency that combines regional authenticity with national influence. However, its data-driven approach and digital native expertise also appeal to international brands looking to engage UK audiences. Whether a client needs a one-off creative campaign or a long-term strategic partnership, Tangerine offers a blend of creativity, analytical rigor, and employee-owned dedication that sets it apart in the competitive PR landscape of the United Kingdom.
Key facts
- Team size: 51-200 employees
- Headquarters: Potato Wharf, Manchester, England, United Kingdom, M3 4
- Address: Potato Wharf , Manchester England United Kingdom M3 4
- Annual revenue: 16000000
- SIC codes: 7381
Keywords & focus
Topics and areas Tangerine works with.
- media training
- evaluation
- b2b
- creative campaigns
- pr
- media relations
- crisis communications
- b2c
- strategy development
- internal communications
- digital marketing
- social media
- content marketing
- public relations & communications services
- content creation
- cultural moments
- the juice academy
- timely campaigns
- attention
- campaigns
- reputation management
- digital natives
- public relations
- brand building
- marketing
- cultural trends
- influence
- digital
- media amplification
- trendjacking
- +61 more
Technologies
Outlook, Microsoft Office 365, Slack, Google Tag Manager, WordPress.org, SkimLinks, Mobile Friendly, Shutterstock
Industries served by Tangerine
Tangerine works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Manchester
If you are looking for alternatives or more options in Manchester, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Tangerine
Common questions and answers about Tangerine, their services, location, and how to work with them.
- Where is Tangerine located?
- Tangerine is headquartered in Manchester.
- What services does Tangerine offer?
- Tangerine offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Tangerine serve?
- Tangerine serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Tangerine a verified PR agency?
- Tangerine is listed on Online PR. Verification status is shown on their profile.
- How can I contact Tangerine?
- You can visit their website at http://www.tangerinecomms.com
- How many reviews does Tangerine have?
- Tangerine has 0 client reviews with an average rating of 0.0 out of 5.
- When was Tangerine founded?
- Tangerine was founded in 2002.
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