The Good Folks
The Good Folks is a public relations agency based in Singapore (founded 2013).
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About The Good Folks
The Good Folks is a public relations and communications agency based in Singapore, founded in 2013. The agency works primarily with businesses and brands in the B2C space, including those in retail, events, and lifestyle sectors. While the firm has experience with startups and established enterprises alike, its focus is on creating meaningful campaigns that go beyond surface-level messaging. Based at 275 New Bridge Rd in Singapore, The Good Folks positions itself as a partner for organizations that value authentic storytelling and memorable audience engagement.
Strategic Communications and Campaign Development
The Good Folks specializes in strategic communications that help brands build lasting awareness and credibility. The agency offers a full suite of services including traditional media relations, digital communications, and social media management. For clients looking to boost brand visibility, The Good Folks develops integrated PR campaigns that combine media engagement with influencer collaborations. The team is experienced in crafting creative media kits and content that resonates with target audiences, ensuring that each campaign feels tailored rather than generic. Whether it's a product launch or a brand refresh, the agency focuses on creating narratives that stick.
Event Concept to Execution
Event planning and management are core strengths of The Good Folks. The agency handles everything from event conceptualization to on-the-ground execution, making it a strong choice for brands that want to create immersive experiences. This includes event management for product launches, retail activations, and brand awareness events. By combining market research with creative event design, The Good Folks ensures that each event aligns with the client's strategic goals. The team is particularly adept at integrating social media and influencer outreach into event planning, maximizing both physical and digital reach.
Crisis Communications and Media Engagement
Another key area of expertise for The Good Folks is crisis communications. The agency helps clients prepare for and navigate challenging situations that could impact their reputation. This involves developing crisis communication plans, training spokespeople, and managing media inquiries. The Good Folks also excels in traditional media engagement, building relationships with journalists and securing positive coverage. For brands that need to manage public perception during sensitive times, the agency offers a calm, strategic approach. Their experience in Singapore’s media landscape allows them to provide relevant, localized counsel.
Services offered by The Good Folks include:
- Strategic communications planning
- Crisis communications and reputation management
- Traditional media relations and media engagement
- Social media management and content creation
- Influencer marketing and influencer outreach
- Creative media kits and campaign assets
- Event conceptualization and event management
- Digital communications and online campaigns
- Market research and audience insights
- Brand awareness and PR campaign strategy
The Good Folks is a good fit for B2C brands, particularly those in retail, lifestyle, and events industries, that are looking for a hands-on partner to manage their public relations and communications needs. Startups seeking to build brand awareness from the ground up, as well as established companies wanting to refresh their messaging or launch new products, will find value in the agency's blend of creative and strategic services. Based in Singapore, The Good Folks is well-suited for local and regional brands that prioritize authentic storytelling and meaningful audience connections.
Key facts
- Team size: 1-10 employees
- Headquarters: 275 New Bridge Rd, Singapore, Singapore, 088750
- Address: 275 New Bridge Rd , Singapore Singapore 88750
- SIC codes: 8742
Keywords & focus
Topics and areas The Good Folks works with.
- strategic communications
- crisis communications
- traditional media engagement
- social media influencer engagement
- creative media kits
- digital communications
- public relations & communications services
- event planning
- brand awareness
- retail
- events management
- event management
- brand visibility
- pr campaigns
- b2c
- public relations agencies
- social media management
- content creation
- media relations
- media engagement
- social media
- influencer collaborations
- influencer marketing
- social media content
- public relations & communications
- influencer outreach
- market research
- event conceptualization
- services
- campaign strategy
- +10 more
Technologies
Gmail, Google Apps, Google Cloud Hosting
Industries served by The Good Folks
The Good Folks works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Singapore
If you are looking for alternatives or more options in Singapore, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Good Folks
Common questions and answers about The Good Folks, their services, location, and how to work with them.
- Where is The Good Folks located?
- The Good Folks is headquartered in Singapore.
- What services does The Good Folks offer?
- The Good Folks offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Good Folks serve?
- The Good Folks serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Good Folks a verified PR agency?
- The Good Folks is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Good Folks?
- You can visit their website at http://www.thegoodfolks.com.sg
- How many reviews does The Good Folks have?
- The Good Folks has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Good Folks founded?
- The Good Folks was founded in 2013.
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