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The NBP Group

The NBP Group is a public relations agency based in Toronto (founded 2016).

Toronto Founded 2016 1-10 employees

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About The NBP Group

Founded in 2016 in the heart of Toronto, Canada, The NBP Group emerged from a recognition that traditional public relations needed a more integrated, globally minded approach. The agency’s founders observed that many firms treated PR as a one-dimensional function—press releases and media lists—rather than a holistic discipline blending brand strategy, content creation, and real-world activations. Based at 6 Clarence Sq in Toronto, The NBP Group set out to build a practice that would operate at the intersection of fashion, beauty, entertainment, and lifestyle, connecting clients to audiences across borders.

Current Focus and Philosophy

Today, The NBP Group positions itself as a full-service 360-degree public relations and branding firm. The agency deliberately avoids the label of “PR experts,” instead describing its team as global thinkers who obsess over details while keeping the big picture in view. This philosophy drives every engagement: rather than simply securing media coverage, the firm focuses on brand storytelling, media activations, and strategic digital management. The NBP Group’s work spans international media outreach, celebrity collaborations, and content marketing, all rooted in a belief that modern communications require a disruptive, creative edge. The agency’s commitment to being “big picture lovers” means it often acts as an extension of its clients’ internal teams, championing brands through every phase of growth.

Services and Specialties

The NBP Group offers a comprehensive suite of services designed to support brands from concept to execution. While the agency tailors each engagement to the client’s needs, its core capabilities include:

  • Media relations and global media outreach, including securing coverage in international publications
  • Brand strategy and strategic planning for long-term positioning
  • Event management and media production, from launch parties to experiential activations
  • Digital content creation and social media management across platforms
  • Influencer seeding, acquisition, and engagement programs
  • Talent management and celebrity collaborations
  • Luxury showroom services and media activations
  • Consulting on brand storytelling and communications

These services are delivered through a 360-degree lens, meaning The NBP Group coordinates every touchpoint—from a press release to an Instagram campaign to a live event—to ensure consistency and impact. The agency’s approach to media from 30,000 feet, as it describes, allows it to see the broader landscape while executing detailed tactics on the ground.

Who Benefits from The NBP Group

The NBP Group is particularly well-suited for brands in fashion, beauty, lifestyle, and entertainment that are looking to expand their reach beyond local or national boundaries. Its expertise in international media and celebrity collaborations makes it a strong partner for companies seeking to enter new markets or elevate their profile through high-profile partnerships. Emerging and established consumer brands alike can benefit from the agency’s ability to manage complex campaigns that blend traditional PR with digital content creation and social media management. Because The NBP Group operates as a hands-on, detail-oriented partner, it works best for clients who value a collaborative relationship and want their agency to be a “biggest champion” for their story. Whether a startup beauty line needs its first media placement or an established fashion house wants to refresh its global image, The NBP Group offers the strategic and creative firepower to make it happen from its base in Toronto, Canada.

Key facts

  • Team size: 1-10 employees
  • Headquarters: 6 Clarence Sq, Toronto, Ontario, Canada, M5V 1H1
  • Address: 6 Clarence Sq , Toronto Ontario Canada M5V 1H1
  • SIC codes: 7389

Keywords & focus

Topics and areas The NBP Group works with.

  • fashion
  • beauty
  • entertainment
  • lifestyle
  • public relations & communications services
  • global media outreach
  • media from 30
  • 000 feet
  • media activations
  • celebrity collaborations
  • international media
  • digital content creation
  • talent management
  • luxury showroom
  • content creation & social media management
  • consulting
  • brand storytelling
  • media & communications
  • media presence
  • disruptive pr tactics
  • brand strategy
  • event management
  • media production
  • creative projects planning
  • content marketing
  • public relations agencies
  • strategic planning
  • social media management
  • public relations
  • strategic digital management
  • +38 more

Technologies

Outlook, Microsoft Office 365, GoDaddy Hosting, Google Tag Manager, Apache, Google Font API

Industries served by The NBP Group

The NBP Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about The NBP Group

Common questions and answers about The NBP Group, their services, location, and how to work with them.

Where is The NBP Group located?
The NBP Group is headquartered in Toronto.
What services does The NBP Group offer?
The NBP Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does The NBP Group serve?
The NBP Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is The NBP Group a verified PR agency?
The NBP Group is listed on Online PR. Verification status is shown on their profile.
How can I contact The NBP Group?
You can visit their website at http://www.nbpgrp.com
How many reviews does The NBP Group have?
The NBP Group has 0 client reviews with an average rating of 0.0 out of 5.
When was The NBP Group founded?
The NBP Group was founded in 2016.

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