The New Standard
The New Standard is a public relations agency based in Sao Paulo (founded 2024).
This profile is unclaimed. Register as an agency to claim it.
About The New Standard
The New Standard (TNS) is a public relations and communications agency based in São Paulo, Brazil, that primarily serves international brands looking to establish or expand their presence in Latin America. Founded in 2024 by industry experts Christopher Suttenfield and Thiago Carneiro, the agency works with companies across various sectors, from startups to established enterprises, that require integrated communication strategies tailored to diverse regional markets. TNS operates in eight countries across the region, including Argentina and Mexico, offering a blend of local expertise and international perspective.
How The New Standard Helps Brands Navigate Latin America
The New Standard differentiates itself through a "365 Always On" approach, meaning it provides ongoing strategic support rather than campaign-by-campaign engagement. This model is particularly suited for brands entering emerging markets where consumer behavior and media landscapes shift rapidly. The agency integrates public relations with influencer marketing and crisis communications, helping clients maintain consistent brand narratives across multiple channels. TNS is especially attuned to Brazil's digital ecosystem, leveraging platforms like WhatsApp and TikTok to create authentic, culturally relevant campaigns. The firm also hosts quarterly roundtables for C-suite executives and publishes regular insights on PR and marketing trends, positioning itself as a thought partner for senior leadership.
Core Services and Specialties
The New Standard offers a comprehensive suite of services designed to support brands from strategy through execution. While the agency emphasizes a holistic, integrated approach, its core capabilities include:
- Public relations and media relations
- Crisis communications and reputation management
- Influencer marketing and digital influence campaigns
- Social media management and content marketing
- Brand strategy and brand storytelling
- Corporate social responsibility and ESG campaigns
- Public affairs consulting and stakeholder engagement
- Media training and executive communications
- Regional partnership development across Latin America
The New Standard's services are built around the recognition that international brands often face distinct challenges in Latin America, from navigating local regulations to building trust with diverse audiences. By combining PR with influencer marketing and crisis preparedness, TNS helps clients manage both growth opportunities and potential risks.
Location and Regional Reach
Headquartered at 12901 Avenida das Nações Unidas in São Paulo, Brazil, The New Standard maintains a strong physical presence in the region's largest economy. São Paulo serves as a strategic hub for the agency's operations, given its status as Brazil's commercial and media center. From this base, TNS coordinates campaigns and partnerships across eight Latin American countries, ensuring that clients benefit from both local market knowledge and cross-border consistency. The agency's founders, Suttenfield and Carneiro, bring deep experience in the region's PR and digital marketing landscape, which informs TNS's ability to craft campaigns that resonate with Brazilian consumers while also scaling to other markets.
The New Standard is a practical choice for international brands that need a reliable partner for entering or growing within Latin America, particularly those that require ongoing communications support rather than one-off projects. Companies focused on digital transformation, influencer-led marketing, or reputation management in emerging markets will find the agency's integrated model especially relevant. While TNS is relatively new, its founders' track record and the agency's rapid expansion across eight countries suggest a strong understanding of the region's complexities. For brands seeking a PR partner that combines strategic thinking with hands-on execution in Brazil and beyond, The New Standard offers a focused, locally informed approach.
Key facts
- Team size: 1-10 employees
- Headquarters: 12901 Avenida das Nacoes Unidas, Sao Paulo, State of Sao Paulo, Brazil, 04578-000
- Address: 12901 Avenida das Nacoes Unidas , Sao Paulo State of Sao Paulo Brazil 04578-000
- SIC codes: 7389
Keywords & focus
Topics and areas The New Standard works with.
- digital marketing
- crisis communications
- marketing de influenciadores
- relacoes publicas
- marketing
- social media
- branding
- corporate social responsability
- public relations & communications services
- influencer partnerships
- consulting
- brand storytelling
- pr agency
- reputation management
- brand positioning
- communication strategy
- stakeholder engagement
- influencer marketing
- public affairs
- digital influence campaigns
- regional partnerships
- latin america pr
- international brand strategy
- crisis communication
- crisis management
- content marketing
- regional influencer marketing
- digital campaigns
- public relations agencies
- public affairs consulting
- +30 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Zoho Email, Slack, Mobile Friendly, Wix, WordPress.org, Google Font API, Google Tag Manager, Apache, Varnish
Industries served by The New Standard
The New Standard works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sao Paulo
If you are looking for alternatives or more options in Sao Paulo, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The New Standard
Common questions and answers about The New Standard, their services, location, and how to work with them.
- Where is The New Standard located?
- The New Standard is headquartered in Sao Paulo.
- What services does The New Standard offer?
- The New Standard offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The New Standard serve?
- The New Standard serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The New Standard a verified PR agency?
- The New Standard is listed on Online PR. Verification status is shown on their profile.
- How can I contact The New Standard?
- You can visit their website at http://www.tnsagency.com
- How many reviews does The New Standard have?
- The New Standard has 0 client reviews with an average rating of 0.0 out of 5.
- When was The New Standard founded?
- The New Standard was founded in 2024.
Share your experience
Be the first to leave a review for The New Standard.
Are you The New Standard?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for The New Standard? Visit their website to contact them directly.