The Romans

The Romans is a creative public relations agency founded in 2015 and headquartered in London, United Kingdom, with additional hubs in New York City, Dubai, and Amsterdam. Backed by the advertising agency Mother, the firm employs over 100 people globally and has built a strong reputation for bold, culturally relevant campaigns that resonate with younger audiences, particularly Gen Z. The Romans focuses on entertainment-quality storytelling to drive conversations, blending PR, digital, and creative elements into integrated campaigns that often cut through the noise of modern media. The agency has been recognized as Agency of the Year from 2018 to 2024, making it one of the most awarded PR firms worldwide, and it prides itself on agility and a commitment to treating every project as potentially its best work.

Specialist Expertise in Creative PR and Cultural Relevance

The Romans distinguishes itself through its focus on creative PR—a specialty that prioritizes bold, culturally attuned storytelling over traditional media relations alone. This approach is particularly effective for brands targeting Gen Z and younger demographics, who are often skeptical of conventional advertising and seek authenticity. The agency’s campaigns frequently leverage entertainment-quality content, such as short films, experiential activations, or social media series, to drive organic conversations and earned media. For example, The Romans has been known to integrate brand strategy with influencer marketing campaigns and social media strategy, ensuring that every piece of content is designed to be shareable and impactful. This expertise in creative PR is supported by a deep understanding of media impact analysis and measurement, allowing the agency to refine its storytelling techniques based on real-time data. The Romans’ ability to blend corporate PR with consumer-focused initiatives makes it a versatile partner for brands that want to maintain a serious reputation while also engaging in playful, culturally relevant dialogues.

How The Romans Applies Its Approach

The Romans applies its creative PR methodology through a multi-channel, integrated framework that spans consumer PR, sport and entertainment partnerships, digital communications, and corporate communications. The agency’s campaigns often begin with a deep dive into brand strategy and consulting, followed by the development of a storytelling impact analysis that identifies the most effective narratives for a given audience. From there, The Romans executes media outreach campaigns using sophisticated tools to target journalists and influencers, while simultaneously managing social media campaigns to amplify messages. A key part of their approach is experiential marketing, where they create live events or pop-up experiences that generate buzz and media coverage. The agency also emphasizes media relations strategy, building long-term relationships with key journalists and outlets to ensure consistent coverage. This holistic approach allows The Romans to treat every campaign as a potential award-winner, which has contributed to its consistent recognition as Agency of the Year. The firm’s London headquarters serves as the creative hub for these efforts, with a global network that extends its reach to key markets like the United States and the Middle East.

Services Offered by The Romans

Based on The Romans’ focus on creative PR and integrated campaigns, the agency likely offers a comprehensive suite of services that encompass both traditional and modern communications disciplines. These services are designed to support brands across industries, particularly in retail, consumer goods, and entertainment. Typical offerings include:

• Consumer PR and brand storytelling
• Digital communications and social media strategy
• Influencer marketing campaigns and partnerships
• Experiential and event marketing
• Media outreach and media relations strategy
• Content creation (video, written, and visual)
• Corporate communications and reputation management
• Media impact analysis and measurement
• Sport and entertainment partnerships
• Brand strategy and consulting

These services are delivered with a strong emphasis on agility and creativity, ensuring that each campaign is tailored to the client’s specific goals and cultural context.

Who The Romans Is a Good Fit For

The Romans is a strong fit for brands and organizations that value bold, culturally relevant storytelling and are looking to engage younger, digitally native audiences. The agency works well with companies in the consumer retail, entertainment, and lifestyle sectors, as well as with corporate clients that want to inject more creativity into their communications. Given its global presence, The Romans is particularly suited for brands with international ambitions, especially those looking to make an impact in markets like the UK, US, and UAE. Smaller to mid-sized businesses that prioritize agility and want a partner that can treat every project as a potential award-winner will find The Romans’ approach appealing. However, the agency’s focus on creative PR may not be ideal for clients that require highly technical or regulated communications, such as in finance or healthcare, where a more traditional approach might be necessary. Overall, The Romans is best for brands that want to be part of the cultural conversation and are willing to embrace risk and innovation in their PR and communications strategies.