The Stockholm Project

The Stockholm Project is a Nordic-European communications agency headquartered in Stockholm, Sweden, that has been operating since 2014. Based at 60 Klarabergsgatan in Stockholm’s central business district, the firm specializes in strategic advisory, consumer and corporate communications, crisis communications, and content production. As part of the Rud Pedersen Public Affairs network, The Stockholm Project combines public affairs expertise with full-service communications capabilities, offering clients a blend of political insight and commercial messaging. Its team, led by Managing Partner Andreas Krohn, works across sectors including healthcare, energy, food and FMCG, infrastructure, technology, finance, and security.

Services and Specialties

The Stockholm Project provides a comprehensive suite of communications services that span both strategic and tactical levels. The agency’s core offerings include corporate communication, crisis communication, media relations, and public affairs. It also delivers B2B marketing, B2C marketing, digital marketing, content marketing, and social media management. Event management, employer branding, change communication, internal communications, and investor relations are additional areas of expertise. The agency’s capability in content production extends to advertising and digital production, allowing it to execute campaigns from concept to delivery. Below is a summary of its primary service areas:

• Strategic communication and public affairs advisory
• Crisis and issues management
• Media relations and media advisory
• Corporate and brand communications
• Digital marketing, social media, and content marketing
• B2B and B2C marketing
• Change communication and employer branding
• Event management and investor relations
• Advertising and digital production
• Internal communications

Client Base and Sector Focus

The Stockholm Project serves a diverse range of clients, from consumer internet and technology companies to traditional industries such as energy, healthcare, and finance. The agency’s client list typically includes businesses facing complex regulatory environments, reputational challenges, or rapid market changes. Its work with consumer and B2B brands spans both Swedish and international markets, leveraging the Rud Pedersen network’s presence across Europe. The agency’s focus on public affairs means it is particularly well-suited for organizations navigating political or opinion-based shifts, such as those in infrastructure, security, or food and FMCG sectors. The Stockholm Project also works with startups and established firms in the information technology and services space, providing strategic communication support during growth or transformation phases.

Approach and Methodology

The Stockholm Project emphasizes a data-driven, methodical approach to communications. The agency’s process begins with actionable insights derived from research and analysis, followed by clear processes and long-term strategic thinking. Rather than relying on intuition alone, The Stockholm Project uses data analysis to inform messaging, crisis planning, and stakeholder engagement. This approach is particularly evident in its crisis communication work, where the agency helps clients anticipate and respond to changes in opinion, politics, and complex issues. The firm’s methodical execution extends to content production, where it combines creative and technical capabilities to produce advertising and digital materials. The Stockholm Project’s integration with Rud Pedersen Public Affairs also provides clients with access to governmental affairs expertise, making it a practical choice for organizations requiring both communications and policy support. The agency’s offices in Stockholm and Gothenburg, Sweden, allow it to serve clients across the Nordic region while maintaining a strong local presence in the capital.

Location and Credentials

The Stockholm Project is based in Stockholm, Sweden, with its headquarters at 60 Klarabergsgatan in the city’s central district. The agency also operates an office in Gothenburg, providing coverage across Sweden’s major urban centers. As part of the Rud Pedersen Public Affairs network, The Stockholm Project benefits from a pan-European infrastructure that includes offices in multiple countries. This network allows the firm to handle cross-border communications and public affairs assignments. The agency’s leadership, including Managing Partner Andreas Krohn, brings extensive experience in strategic communication and crisis management. Founded in 2014, The Stockholm Project has built a reputation for delivering tailored messaging and crisis management solutions across a wide range of industries.

The Stockholm Project is a strong fit for organizations that require integrated communications and public affairs support, particularly those in regulated or opinion-sensitive sectors. Companies facing reputational risks, political scrutiny, or market disruptions will find the agency’s methodical, data-driven approach valuable. Businesses in healthcare, energy, infrastructure, finance, and technology—especially those operating in the Nordic region—can benefit from The Stockholm Project’s combination of strategic advisory, crisis management, and content production capabilities. The agency is also well-suited for consumer internet and B2B firms seeking to strengthen their brand management and corporate communication efforts in Sweden and beyond.