The Tag Experience

The Tag Experience, a public relations agency founded in 2017 and headquartered at 2901 Florida Ave in Miami, United States, has built a reputation for blending corporate rigor with lifestyle flair. Founded by Jared Shapiro, the firm operates on a TAG philosophy—Tailored Strategies, Authentic Storytelling, and Global Reach—which informs its approach to media relations and brand communications. The agency serves clients across technology, finance, fashion, fitness, sports, and consumer goods, offering a full suite of services that range from media outreach management to crisis communications. Its work has earned recognition, including the Lifestyle Agency of the Year award at The PR Net Next Gen Awards in 2025, highlighting its ability to deliver measurable media impact for diverse clients.

Specialist Expertise in Media Relations and Storytelling

The Tag Experience distinguishes itself through a focused expertise in media relations tactics and storytelling campaigns. The agency’s core competency lies in crafting narratives that resonate with both traditional and digital media outlets, leveraging extensive contacts to secure placements for product launches, thought leadership pieces, and brand stories. Its approach to media outreach management is methodical: it identifies key journalists, pitches tailored angles, and tracks media success through robust measurement tools. This discipline extends to media crisis response, where the team provides rapid, strategic counsel to protect reputations during sensitive situations. The agency’s work in media relations for tech startups, for instance, demonstrates its ability to translate complex innovations into compelling stories that attract coverage from industry-specific and mainstream publications.

How The Tag Experience Applies Its Approach

The firm applies its TAG philosophy across several core functions, starting with media strategy and planning. Each client engagement begins with a media relations planning phase, where The Tag Experience maps out target outlets, key messages, and timeline milestones. This is followed by media relationship building, a continuous effort to cultivate connections with journalists and influencers who align with the client’s industry. For product launches, the agency orchestrates media outreach campaigns that coordinate press releases, exclusive interviews, and demo events to generate buzz. In the lifestyle space, the team excels at celebrity PR and influencer marketing, managing campaigns that pair brands with relevant personalities to amplify reach. Event execution is another pillar, with the firm designing bespoke events—from intimate press dinners to large-scale launches—that serve as storytelling platforms. Throughout, the agency emphasizes media relations measurement, using data to refine tactics and demonstrate return on investment to clients.

Services and Specialties

The Tag Experience offers a comprehensive range of public relations and communications services. While specific offerings are not always detailed in public materials, its expertise aligns with standard capabilities for a full-service agency of its caliber. Likely services include:

• Media relations strategy and planning
• Media outreach management for product launches
• Influencer marketing and influencer campaign management
• Event marketing and event execution
• Crisis communications and media crisis response
• Media training for executives and spokespeople
• Thought leadership development and storytelling campaigns
• Reputation management and media placements
• Digital marketing integration
• Media relations measurement and reporting

These services are delivered with a focus on customization, ensuring that each client’s unique brand voice and objectives are reflected in the communications strategy.

Who The Tag Experience Works With

Based in Miami, United States, The Tag Experience serves a global clientele spanning technology, finance, fashion, fitness, sports, and consumer goods. The agency is a strong fit for mid-market to enterprise-level companies seeking to elevate their media presence without the overhead of a large in-house team. Tech startups looking to break into competitive markets will find value in the agency’s media relations for tech startups expertise, while lifestyle brands can leverage its influencer marketing and event execution capabilities. The firm is also well-suited for organizations facing reputation challenges, given its crisis communications focus. For any business or personality aiming to build thought leadership, secure consistent media coverage, or manage a high-stakes product launch, The Tag Experience provides a structured, results-driven partnership rooted in its Miami headquarters but with a global perspective.