The Wilful Group
The Wilful Group is a public relations agency based in London (founded 2021).
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About The Wilful Group
The Wilful Group is a UK-based communications agency group that works primarily with innovators, startups, and established enterprises operating in the sustainability, climate, and regenerative economy sectors. Founded in June 2021 through the merger of Cherish PR and Gong Communications, the agency has quickly established itself as a specialist partner for organizations driving purposeful innovation in areas such as climate, energy, oceans, food chains, circularity, and the built environment. Headquartered at 1 Blandford Street in London, United Kingdom, the group employs around 18 people and is certified as a B Corp, reflecting its own commitment to social and environmental performance.
How The Wilful Group Helps Clients
The Wilful Group takes a proactive approach to communications, focusing on connecting clients with key stakeholders who can accelerate their impact. Rather than simply issuing press releases, the agency develops strategies that build corporate reputation, manage stakeholder engagement, and drive meaningful change. Its expertise spans sustainability communications, corporate reputation building, consumer and trade PR, and digital PR for emerging brands. The group also produces content like the "Leading By Nature" podcast, which features insights from industry experts, demonstrating its commitment to thought leadership and impact storytelling. For clients looking to navigate complex issues such as climate policy engagement, carbon removal, or regenerative agriculture, The Wilful Group offers a blend of strategic consulting and hands-on execution.
Services and Specialties
The Wilful Group provides a comprehensive range of services tailored to the needs of purpose-driven organizations. While the agency does not list a formal service menu, its keywords and industry focus suggest it is well-equipped to handle the following:
- Sustainability communications and ESG advisory
- Corporate reputation and brand strategy
- Consumer and trade PR
- Digital PR and social media management
- Influencer marketing and activism support
- Impact storytelling and purposeful impact measurement
- Media planning and government relations
- Podcast and video production
- Web production and content creation
- Africa-focused communications through Gong Kenya
These services are designed to help clients in the green economy, circular economy, and related fields build credibility, engage audiences, and drive policy or market change. The agency’s emphasis on "purposeful innovation" and "regenerative leadership" indicates a strong focus on long-term, systemic solutions rather than short-term campaigns.
Location and Reach
Based in London, United Kingdom, The Wilful Group serves clients both domestically and internationally. Its London headquarters at 1 Blandford Street places it at the heart of the UK’s communications and business landscape. The agency also extends its reach into Africa through Gong Kenya, offering brand and reputation strategies for organizations operating on the continent. This dual presence allows The Wilful Group to support clients with global ambitions, particularly those working on climate, food systems, and environmental issues that cross borders.
The Wilful Group is a strong fit for startups, charities, and enterprises that are committed to sustainability, climate action, and the regenerative economy. It is particularly well-suited for organizations that need strategic communications support to navigate complex stakeholder landscapes, build trust, and amplify their impact. Whether a client is launching a new carbon removal technology, advocating for climate policy, or promoting regenerative agriculture, the agency’s blend of PR, digital, and advisory services can help them achieve their goals. For those seeking a communications partner that genuinely understands the intersection of business, environment, and society, The Wilful Group offers a credible and experienced option from its base in London, United Kingdom.
Key facts
- Team size: 11-50 employees
- Headquarters: 1 Blandford Street, London, England, United Kingdom, W1U 4
- Address: 1 Blandford Street , London England United Kingdom W1U 4
- SIC codes: 8742
Keywords & focus
Topics and areas The Wilful Group works with.
- public relations & communications services
- environmental services
- esg
- esg advisory
- purposeful innovation
- influencer marketing
- activism
- regenerative leadership
- brand strategy
- climate policy engagement
- regenerative agriculture
- social media
- purposeful impact
- green economy
- web production
- circular economy
- purpose-led innovation
- purpose-led
- podcast
- public relations
- carbon removal
- impact storytelling
- purposeful impact measurement
- government
- social media management
- communications
- africa-focused communications
- video production
- consulting
- media planning
- +43 more
Technologies
Outlook, Microsoft Office 365, Hubspot, Slack
Industries served by The Wilful Group
The Wilful Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Wilful Group
Common questions and answers about The Wilful Group, their services, location, and how to work with them.
- Where is The Wilful Group located?
- The Wilful Group is headquartered in London.
- What services does The Wilful Group offer?
- The Wilful Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Wilful Group serve?
- The Wilful Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Wilful Group a verified PR agency?
- The Wilful Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Wilful Group?
- You can visit their website at http://www.thewilful.com
- How many reviews does The Wilful Group have?
- The Wilful Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Wilful Group founded?
- The Wilful Group was founded in 2021.
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