Theirsay

Founded in 2013 as Simms PR, Theirsay emerged from a recognition that professional services firms and B2B organizations often struggle to translate their expertise into compelling media narratives. The agency rebranded to Theirsay to emphasize a journalistic approach to public relations—one that prioritizes authentic storytelling over promotional messaging. Based in Los Angeles, United States, the firm has built a reputation for helping clients secure meaningful media coverage by focusing on what makes their stories newsworthy rather than self-serving.

A Journalistic Approach to Media Relations

Theirsay distinguishes itself through a media-first philosophy. Rather than treating public relations as an extension of marketing, the agency applies a journalistic lens to every campaign. This means their team identifies angles that resonate with reporters and editors, crafting press materials that fit seamlessly into editorial calendars. The agency’s focus on earned media—securing interviews, features, and bylines—reflects a deep understanding of how newsrooms operate. For clients in Los Angeles and beyond, Theirsay leverages its network of media relationships to position experts as go-to sources in their fields.

The agency’s work spans multiple industries, but its sweet spot lies in professional services, B2B technology, and consulting firms. Theirsay understands that these clients often face a unique challenge: their services are complex, their audiences are niche, and their competitors all claim similar expertise. To cut through the noise, the agency develops media strategies that highlight tangible outcomes, client success stories, and thought leadership. Whether through media pitching, content marketing, or strategic counsel, Theirsay ensures that every press engagement moves the needle on brand awareness.

Core Services and Capabilities

While Theirsay does not publish an exhaustive service menu, its focus on earned media and storytelling suggests a range of core capabilities. Based on the agency’s keywords and industry positioning, clients can expect support in the following areas:

• Media relations and press engagement, including media list building and outreach
• Media pitching to secure interviews, features, and contributed articles
• Content creation for press releases, media kits, and thought leadership pieces
• Media strategy for tech companies and professional services firms
• Digital marketing integration to amplify earned media coverage
• Consulting on brand messaging, storytelling, and crisis communications

Theirsay’s approach is highly customized. Rather than offering one-size-fits-all packages, the agency works closely with each client to identify the most impactful media opportunities. This bespoke model is particularly effective for B2B organizations that need to target specific trade publications, industry blogs, or local media outlets. The agency’s Los Angeles base also gives it a natural advantage for clients seeking coverage in Southern California markets, though its reach extends nationally.

Who Benefits from Theirsay’s Services

Theirsay is best suited for professional services firms, B2B companies, and consulting organizations that want to build credibility through media coverage. The agency’s journalistic approach works well for clients who have genuine expertise to share but lack the internal bandwidth to pitch stories effectively. Startups and established firms alike can benefit from Theirsay’s ability to position leaders as industry voices, whether through media interviews, award submissions, or contributed columns.

For companies that have struggled with traditional PR—where press releases go unnoticed or media relationships remain underdeveloped—Theirsay offers a pragmatic alternative. The agency’s focus on earned media means clients can expect tangible outcomes like bylines in top-tier publications, speaking opportunities at industry events, and increased visibility among target audiences. While Theirsay is based in Los Angeles, its clients are often national or global in scope, reflecting the agency’s ability to scale media strategies beyond local markets.

In summary, Theirsay fills a specific niche for organizations that value substance over hype. By combining a journalist’s instinct for news with a strategist’s understanding of business goals, the agency helps clients tell stories that matter. For B2B and professional services firms looking to break through the clutter, Theirsay provides a disciplined, results-oriented approach to public relations.