To Be Communicated

To Be Communicated is a London-based public relations and communications agency that focuses on the intersection of financial services and technology. Based in London, United Kingdom, the agency positions itself as a partner for startups, scaleups, and challenger brands that need to define and articulate their story. The firm’s name reflects its core mission: helping companies that have a message ready to be shared, but require strategic guidance to ensure it lands effectively with the right audiences.

Specialist Expertise in Fintech and Financial Services

The agency’s primary area of depth lies in the fintech and financial services sector. To Be Communicated works with companies spanning banking, insurtech, payments, wealth and investment, and banking as a service. This focus is not accidental—these industries require a nuanced understanding of regulatory environments, consumer trust, and often complex product offerings. The agency also brings experience in financial inclusion and financial education, indicating a commitment to serving both established financial institutions and newer, mission-driven entrants. By concentrating on this vertical, To Be Communicated can offer more than general PR support; it provides a tailored communications strategy that speaks directly to the challenges and opportunities within finance technology.

How They Apply Their Expertise

To Be Communicated applies its knowledge through a structured, results-oriented approach. The agency helps companies from pre-seed through Series D define their communications strategy, establish their brand narrative, and support go-to-market initiatives. A key service is ensuring that investment announcements—such as funding rounds—are positioned effectively to attract further attention from investors, customers, and media. Beyond announcements, the agency delivers brand campaigns designed to drive awareness and spark conversations. This includes thought leadership development, media relations, and copywriting that aligns with the client’s brand strategy. The agency’s work often involves crisis management, helping clients navigate reputational challenges that can arise in the fast-paced fintech world.

Services and Capabilities

Based on the agency’s stated focus and keywords, To Be Communicated offers a comprehensive range of services tailored to growth-stage companies. These include:

• Brand strategy and brand building for challenger brands and scaleups
• Corporate PR and media relations across fintech, banking, and insurtech
• Communications strategy development, including go-to-market planning
• Thought leadership and content creation, including copywriting and editing
• Crisis management and reputation management
• Support for investment announcements and fundraising communications
• Campaigns focused on financial inclusion and financial education

This list reflects the agency’s ability to handle both the strategic planning and the tactical execution required for effective PR. Whether a client needs a complete brand narrative or a targeted media outreach campaign, To Be Communicated provides the writing and editing expertise to produce clear, compelling messaging.

Who They Work With

To Be Communicated is best suited for companies in the fintech, banking, payments, and insurtech spaces that are looking to scale. The agency’s sweet spot appears to be startups and scaleups at the pre-seed through Series D stages, though its experience with challenger brands suggests it can also serve larger, established organizations seeking to refresh their brand or enter new markets. Companies that value a focused, hands-on approach—rather than a large agency with many accounts—will find To Be Communicated a good fit. The agency’s location in London, United Kingdom, places it at the heart of Europe’s fintech hub, making it an accessible partner for both UK-based firms and international companies looking to break into the market. For any business that needs to communicate a story that is ready to be told, To Be Communicated offers the strategic and creative support to make that happen.