Trailblaze
Trailblaze is a public relations agency based in Los Angeles (founded 2018).
This profile is unclaimed. Register as an agency to claim it.
About Trailblaze
Trailblaze was founded in 2018 by Lisa Weser, a woman-led integrated marketing communications and PR agency based in Los Angeles, United States. Established with a focus on creative services for consumer packaged goods (CPG) brands, the agency quickly carved out a niche in emerging sectors like cannabis, wellness, and regulated consumer products. With offices in Los Angeles and New York, Trailblaze employs a team of 10-19 people and generates between $5-10 million in annual revenue. In 2022, the agency joined Acceleration, a move that expanded its capabilities and resources. The name "Trailblaze" reflects its mission to navigate uncharted territory for clients, particularly in industries that require careful messaging and regulatory awareness.
Current Focus and Core Capabilities
Today, Trailblaze focuses on delivering integrated marketing communications that blend traditional PR with digital and social media strategies. The agency specializes in brand building, product launches, and reputation management for companies in CPG, beverage, alcohol, spirits, and cannabis sectors. Its expertise extends to crisis communication, issues management, and executive visibility, helping clients maintain a strong public presence. Trailblaze has secured media placements in outlets like The Washington Post, Vanity Fair, and The New York Times, demonstrating its ability to craft narratives that resonate with mainstream audiences. The agency also offers media training, influencer campaigns, and brand partnerships, making it a versatile partner for brands navigating complex markets.
Services and Specialties
Trailblaze provides a range of services tailored to the needs of emerging and established brands. While specific service offerings are not fully detailed, based on its industry focus and keywords, the agency likely provides the following:
- Public relations and communications strategy
- Media relations and press events
- Brand storytelling and content creation
- Crisis communication and issues management
- Product launches and brand building
- Influencer campaigns and celebrity partnerships
- Social media management and digital marketing
- Media training and executive visibility
- Corporate reputation and messaging
- Regulatory and issues management for cannabis, CBD, and alcohol
These services allow Trailblaze to support clients across the entire lifecycle of a product or brand, from initial launch through ongoing reputation management. The agency's experience in regulated consumer products—such as cannabis, marijuana, and CBD—positions it as a knowledgeable partner for companies in these sectors.
Who Benefits from Trailblaze
Trailblaze is best suited for consumer packaged goods brands, particularly those in beverage, alcohol, spirits, and wellness categories. The agency also serves companies in the cannabis and CBD space, where careful messaging and regulatory compliance are critical. Startups and established brands alike can benefit from Trailblaze's ability to navigate complex media landscapes and build credibility through strategic partnerships and influencer campaigns. With a focus on creative storytelling and measurable results, Trailblaze is a strong fit for organizations seeking a full-service PR partner that understands emerging industries and can deliver impactful campaigns from its Los Angeles headquarters and New York office.
Key facts
- Team size: 11-50 employees
- Headquarters: 1875 Century Park E, Los Angeles, California, United States, 90067-2253
- Address: 1875 Century Park E , Los Angeles California United States 90067-2253
- SIC codes: 8742
Keywords & focus
Topics and areas Trailblaze works with.
- public relations
- marketing communicaitons
- media training
- cpg
- beverage
- alcohol
- beer
- communications strategy
- publicity
- product launches
- brand building
- reputation management
- crisis communication
- executive visibilty
- spirits
- pr
- marketing
- social media
- digital
- medical marijuana
- regulated consumer products
- corporate reputation
- issues management
- messaging
- cannabis
- marijuana
- cbd
- influencer campaigns
- celebrity
- brand partnership
- +53 more
Technologies
Gmail, Google Apps, Typekit, Mobile Friendly, Facebook Custom Audiences, YouTube, Squarespace ECommerce, Remote, AI
Industries served by Trailblaze
Trailblaze works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Los Angeles
If you are looking for alternatives or more options in Los Angeles, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Trailblaze
Common questions and answers about Trailblaze, their services, location, and how to work with them.
- Where is Trailblaze located?
- Trailblaze is headquartered in Los Angeles.
- What services does Trailblaze offer?
- Trailblaze offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Trailblaze serve?
- Trailblaze serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Trailblaze a verified PR agency?
- Trailblaze is listed on Online PR. Verification status is shown on their profile.
- How can I contact Trailblaze?
- You can visit their website at http://www.trailblaze.co
- How many reviews does Trailblaze have?
- Trailblaze has 0 client reviews with an average rating of 0.0 out of 5.
- When was Trailblaze founded?
- Trailblaze was founded in 2018.
Share your experience
Be the first to leave a review for Trailblaze.
Are you Trailblaze?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for Trailblaze? Visit their website to contact them directly.