TRAMA - A Storytelling Lab-
TRAMA - A Storytelling Lab- is a public relations agency based in Mexico City (founded 2019).
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About TRAMA - A Storytelling Lab-
Founded in 2019, TRAMA - A Storytelling Lab- is a boutique communications and public relations agency based in Mexico City, Mexico. The agency works with a range of clients, from startups and small businesses to established brands looking to refine their narrative and strengthen their market position. Led by Founder, CEO, and Chief Storyteller Karen Nichols Anaya, TRAMA brings a focused, story-first approach to public relations and communications, helping clients cut through noise with intentional messaging and creative strategy.
Storytelling as a Strategic Foundation
At the core of TRAMA - A Storytelling Lab- is the belief that every brand has a story worth telling. The agency applies storytelling principles to develop communication strategies that resonate with target audiences and build long-term engagement. Rather than relying on generic PR tactics, TRAMA crafts narratives that align with a brand's identity, values, and goals. This approach is especially relevant for brands in competitive or niche markets, where authentic storytelling can differentiate a company from its peers. The agency’s work spans brand positioning, media outreach, and content development, all anchored by a cohesive narrative thread.
Services and Capabilities
TRAMA - A Storytelling Lab- offers a suite of services designed to cover the full spectrum of modern PR and communications. These include:
- Media relations and media management
- Content production and content development
- Brand engagement and brand awareness campaigns
- Influencer marketing and influencer collaboration
- Digital campaigns and social media marketing
- Experiential marketing and brand engagement
- Media planning and media partnerships
- Community influence mapping and audience engagement
- Content distribution and content co-creation
- Consulting and content engagement strategies
These services are tailored to each client’s specific needs, with a strong emphasis on measurable outcomes and audience connection. The agency’s expertise in disruptive storytelling and storytelling for luxury brands makes it a suitable partner for companies in fashion, lifestyle, hospitality, and other image-driven sectors.
Location and Local Expertise
Based in the Lomas de Chapultepec neighborhood of Mexico City, TRAMA - A Storytelling Lab- operates at the intersection of local cultural insight and global communication trends. The headquarters at 415 Calle Montes Urales Norte places the agency in one of the city’s most dynamic business districts, allowing it to serve clients throughout Mexico and beyond. Being rooted in Mexico City gives TRAMA a deep understanding of the Mexican media landscape, consumer behavior, and regional storytelling traditions, which it leverages to create campaigns that feel both relevant and original.
TRAMA - A Storytelling Lab- is a strong fit for brands that value narrative-driven communication and are looking for a hands-on, strategic partner rather than a large, process-heavy agency. It is particularly well-suited for companies in lifestyle, luxury, culture, and creative industries, as well as startups and growing businesses that need to build brand awareness and credibility in Mexico and Latin America. The agency’s small team ensures direct access to senior leadership and a high level of personal attention throughout every project.
Key facts
- Team size: 11-50 employees
- Headquarters: 415 Calle Montes Urales Norte, Mexico City, Federal District, Mexico, 11000
- Address: 415 Calle Montes Urales Norte , Mexico City Federal District Mexico 11000
- SIC codes: 7311
Keywords & focus
Topics and areas TRAMA - A Storytelling Lab- works with.
- public relations & communications services
- media relations
- content production
- brand engagement
- experiential marketing
- disruptive storytelling
- brand awareness campaigns
- media management
- influencer marketing
- digital campaigns
- consulting
- content engagement strategies
- services
- content distribution
- audience engagement
- storytelling
- content co-creation
- media collaborations
- community influence mapping
- media planning
- influencer collaboration
- content development
- content distribution channels
- brand positioning
- media partnerships
- media content creation
- social media marketing
- advertising & public relations
- storytelling for luxury brands
- media outreach
- +49 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Nginx, Mobile Friendly, WordPress.org, Gusto, Upfluence, Render
Industries served by TRAMA - A Storytelling Lab-
TRAMA - A Storytelling Lab- works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Mexico City
If you are looking for alternatives or more options in Mexico City, here are other public relations agencies in the same city you can compare.
Frequently asked questions about TRAMA - A Storytelling Lab-
Common questions and answers about TRAMA - A Storytelling Lab-, their services, location, and how to work with them.
- Where is TRAMA - A Storytelling Lab- located?
- TRAMA - A Storytelling Lab- is headquartered in Mexico City.
- What services does TRAMA - A Storytelling Lab- offer?
- TRAMA - A Storytelling Lab- offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does TRAMA - A Storytelling Lab- serve?
- TRAMA - A Storytelling Lab- serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is TRAMA - A Storytelling Lab- a verified PR agency?
- TRAMA - A Storytelling Lab- is listed on Online PR. Verification status is shown on their profile.
- How can I contact TRAMA - A Storytelling Lab-?
- You can visit their website at http://www.trama.mx
- How many reviews does TRAMA - A Storytelling Lab- have?
- TRAMA - A Storytelling Lab- has 0 client reviews with an average rating of 0.0 out of 5.
- When was TRAMA - A Storytelling Lab- founded?
- TRAMA - A Storytelling Lab- was founded in 2019.
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