True Tribe
True Tribe is a public relations agency based in Melbourne (founded 2015).
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About True Tribe
True Tribe is a boutique creative communications agency based in Naarm – Melbourne, Australia. Founded in 2015, the agency offers end-to-end services spanning public relations, social media, content production, and event management. Their integrated approach combines strategy, creativity, and production capabilities under one roof, making them a versatile partner for brands seeking cohesive campaigns.
Services and Specialties
True Tribe provides a comprehensive suite of services that cover the full lifecycle of brand communications. From initial strategy development through to execution and analysis, the agency handles both traditional and digital channels. Their core offerings include:
- Public relations and media relations
- Social media strategy, community management, and influencer outreach
- Content creation including copywriting, photography, videography, and art direction
- Event management for in-person and virtual events
- Branding, advertising management, and campaign execution
- Media training, scriptwriting, and storyboarding
- Workshops and production support
True Tribe's service list reflects a strong leaning toward visual storytelling and digital engagement, with particular expertise in Instagram, Facebook, and other social platforms. The agency also offers media production and content creation, which allows them to deliver polished assets for campaigns across channels.
Who They Help
True Tribe works with brands at various stages of growth, from newcomers launching for the first time to established labels looking to refresh their image. The agency tailors its approach based on each client's specific needs, regardless of industry, location, or scale. While their client list is not publicly detailed, their service mix suggests they are well-suited for lifestyle, fashion, beauty, and consumer goods brands that rely on strong visual identity and social media presence. True Tribe's emphasis on authenticity and bespoke storytelling makes them a natural fit for companies seeking a more personal, hands-on partnership rather than a large, process-driven agency.
Approach and Philosophy
True Tribe's name reflects their core philosophy: authenticity. The agency positions itself as a creative partner that channels each brand's unique story through originality and integrity. Their process begins with strategy, always keeping creativity front of mind, and then moves into production and execution. True Tribe handles everything from concept development and copywriting to photography, videography, and event throwing. The team describes their approach as "end-to-end creative thinking," meaning they can manage a campaign from the initial idea through to final delivery, including media outreach and community engagement. This integrated model allows for consistent messaging across all touchpoints.
Location and Credentials
Based in Naarm – Melbourne, Australia, True Tribe operates from 450 Smith St in the inner-city suburb of Collingwood. The agency has been active since 2015, making it one of the earlier boutique agencies in Melbourne to offer a combined PR, social media, and content production service. Their location in Melbourne's creative hub gives them access to a network of photographers, videographers, stylists, and other production talent. True Tribe's longevity in the market suggests they have built solid relationships with local media and influencers, which benefits their clients' campaigns. For brands looking for a Melbourne-based agency that can handle both strategy and production, True Tribe is a strong option. They are particularly well-suited for businesses that value a collaborative, customised approach and want a single agency to manage their entire communications ecosystem.
Key facts
- Team size: 1-10 employees
- Headquarters: 450 Smith St, Melbourne, Victoria, Australia, 3066
- Address: 450 Smith St , Melbourne Victoria Australia 3066
- SIC codes: 7311
Keywords & focus
Topics and areas True Tribe works with.
- advertising
- photography
- public relations
- branding
- digital
- influencer outreach
- styling
- production
- social media
- art direction
- workshops
- copywriting
- events
- videography
- event management
- media training
- content creation
- community management
- websites
- media relations
- strategy
- public relations & communications services
- storyboarding
- scriptwriting
- advertising management
- campaign execution
- virtual events
- media production & content creation
- +51 more
Technologies
Cloudflare DNS, Gmail, Google Apps, Mobile Friendly, Facebook Custom Audiences, Vimeo, Android, Node.js, Remote
Industries served by True Tribe
True Tribe works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Melbourne
If you are looking for alternatives or more options in Melbourne, here are other public relations agencies in the same city you can compare.
Frequently asked questions about True Tribe
Common questions and answers about True Tribe, their services, location, and how to work with them.
- Where is True Tribe located?
- True Tribe is headquartered in Melbourne.
- What services does True Tribe offer?
- True Tribe offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does True Tribe serve?
- True Tribe serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is True Tribe a verified PR agency?
- True Tribe is listed on Online PR. Verification status is shown on their profile.
- How can I contact True Tribe?
- You can visit their website at http://www.truetribe.com.au
- How many reviews does True Tribe have?
- True Tribe has 0 client reviews with an average rating of 0.0 out of 5.
- When was True Tribe founded?
- True Tribe was founded in 2015.
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