Tulom

Tulom is a public relations and communications consulting firm based in Sao Paulo, Brazil, that specializes in serving the creative industry. Founded in 2017, the agency focuses on providing strategic communications support to agencies, advertisers, media companies, marketing services providers, and other players within the advertising ecosystem. Tulom's eight years of experience have given it a solid footing in the Brazilian market, where it has worked with some of the country's largest communications firms, including those affiliated with major global holding companies, as well as international clients operating locally.

Services for the Creative and Advertising Sectors

Tulom's service offerings are tailored specifically to the needs of creative and advertising professionals. The agency helps clients build and manage their reputation and brand positioning with the press and target audiences. This includes developing communication strategies that align with a company's market position, as well as defining and maintaining relationships with spokespersons across various channels. Tulom also provides media training to ensure spokespersons are prepared for interviews and public appearances. Additionally, the agency offers consulting for the development of case studies and award-winning strategies, which is particularly valuable for agencies seeking recognition in industry competitions. Other services include structuring and executing press relations and public relations departments or strategies, as well as creative consulting for the development and amplification of projects and relevant events.

• Press relations (assessoria de imprensa) and media outreach
• Brand positioning and reputation management
• Communication strategy consulting
• Media training for spokespersons
• Case study and award strategy development
• PR department structuring and execution
• Creative consulting for events and projects

Methodology and Approach

Tulom's approach is grounded in understanding the unique dynamics of the creative and advertising industries. The agency works closely with clients to define their communication strategies, ensuring that messaging is consistent and effective across all channels. Tulom emphasizes relationship-building with journalists and influencers, leveraging its network in the Brazilian media landscape to secure coverage for clients. The agency also focuses on product availability updates and user experience improvements, particularly for clients in the fashion e-commerce sector, where keywords such as "blusas," "macacões," "saia," "vestidos," and "online fashion shopping" indicate a strong B2C focus. By aligning communications with business goals, Tulom helps clients navigate the complexities of the Brazilian market, from managing reputation to handling crisis situations.

Location and Market Focus

Based in Sao Paulo, Brazil, Tulom is strategically positioned in the country's economic and cultural hub. Sao Paulo is home to many of Brazil's largest advertising agencies, media companies, and marketing services providers, making it an ideal base for a PR firm specializing in the creative sector. Tulom's deep understanding of the local market is evident in its work with both domestic and international clients, helping them establish a strong presence in Brazil. The agency's experience with fashion e-commerce clients, including those offering discounts and various payment options, further demonstrates its ability to adapt to the needs of retail and online shopping brands. For companies in the creative industries looking to enhance their communications and public relations efforts in Brazil, Tulom offers practical, results-oriented support.

Tulom is a good fit for advertising agencies, media companies, marketing services providers, and fashion e-commerce brands seeking to strengthen their brand positioning and media relations in the Brazilian market. Its focused expertise in the creative sector, combined with its local knowledge and network, makes it a practical partner for businesses aiming to improve their communication strategies and build lasting relationships with their target audiences.