Two Degrees Below

Based in Wakefield, West Yorkshire, Two Degrees Below is a creative change agency that operates within the United Kingdom’s dynamic public relations and communications landscape. Founded in April 2023, the agency has quickly established itself as a fresh presence in the region, which is home to a growing cluster of innovative communications firms. With a team of 11 to 50 employees, Two Degrees Below focuses on helping organizations navigate change through a blend of creativity, behavioral science, and data-informed strategy. The agency’s name reflects its mission: to inspire individuals and businesses to raise their performance by tapping into creativity and self-discovery, often just a few degrees away from their current state.

Core Philosophy and Approach

Two Degrees Below positions itself as a creative change agency that emphasizes “creative bravery applied with intelligence.” Rather than relying on traditional PR tactics alone, the agency integrates consultancy, creative services, and live experiences to activate meaningful change across organizations. Its methodology combines client data with proprietary insights to uncover hidden opportunities and drive engagement. The agency’s work spans change communication, employee engagement, stakeholder engagement, and behavior-led gamification, all designed to make transformation tangible and lasting. By weaving storytelling for change into every campaign, Two Degrees Below helps clients not only communicate their messages but also inspire action at every level of the organization.

Services and Expertise

Two Degrees Below offers a range of services tailored to support organizations through periods of transition. While the agency does not publicly list every service, its expertise is evident from its focus areas and project history. Likely capabilities include:

• Change communication and employee engagement strategies
• Behavior-led gamification and interactive experiences
• Storytelling for change and content strategy
• Senior leader and stakeholder engagement
• Values and behaviours alignment
• Live experiences and event design
• Creative campaigns and brand strategy
• Consulting in customer and employee experience
• Performance measurement and behavioral science in branding

These services are delivered through three core practices: consultancy, creative, and experience. The consultancy practice focuses on strategic planning and insight generation, while the creative practice brings ideas to life through design, campaigns, and content. The experience practice handles live events and immersive activations, ensuring that change is felt as well as understood. This integrated approach allows Two Degrees Below to address complex challenges, from reimagining purpose to driving senior leader alignment.

Recent Activity and Market Position

Two Degrees Below has already made its mark by participating in high-profile events such as SXSW London, where it showcased its innovative approach to business practices. The agency is committed to building what it describes as the UK’s most values-led creative agency, grounded in insights and measurable impact. Its work often involves activating change across all levels of an organization, from frontline employees to executive leadership. By combining behavioral science with creative storytelling, Two Degrees Below helps clients navigate shifts in culture, strategy, and operations. The agency’s focus on data-informed decision-making ensures that its campaigns are not only creative but also effective, with clear metrics for success.

Who Two Degrees Below Serves

Two Degrees Below is a strong fit for organizations undergoing significant change—whether due to mergers, digital transformation, cultural shifts, or market repositioning. The agency works best with clients that value a creative, insight-driven approach and are open to exploring new ways of engaging their audiences. Companies in the public relations, communications, and consulting sectors may find particular value in its services, as well as those in customer and employee experience. For businesses in Wakefield, West Yorkshire, and across the United Kingdom, Two Degrees Below offers a partner that combines local understanding with a global perspective on change. Its emphasis on creativity, bravery, and intelligence makes it a compelling choice for organizations ready to unlock their potential for positive change.