Ulled

When a company faces a reputational threat or a sudden crisis, the difference between damage and recovery often depends on how quickly and strategically the response is structured. For over six decades, Ulled has been the firm that both Spanish and international organizations turn to when the stakes are highest. Founded in 1964 and headquartered in Barcelona, Spain, Ulled has built a reputation for mastering the most delicate aspects of corporate communication: crisis management, issues management, and reputation protection. Unlike many agencies that focus solely on promotional messaging, Ulled’s core expertise lies in narrative management and impact maximization during high-pressure situations, making it a trusted partner for organizations navigating complex regulatory, media, or public opinion challenges.

Strategic Counsel and a Multidisciplinary Approach

Ulled applies its deep experience by designing communication programs that are not reactive but proactive. The firm’s approach centers on creating and maintaining positive perceptions among key audiences, even before a crisis emerges. This is achieved through a combination of corporate strategy, public affairs, and media training. The team at Ulled works closely with executives and communications directors to develop frameworks that anticipate potential issues, ensuring that when a problem does arise, the organization is prepared to respond with clarity and consistency. The agency’s ability to integrate sustainability into corporate communications further strengthens its clients’ long-term reputations. With offices in Barcelona, Madrid, and Lisbon, Ulled offers a pan-Iberian perspective while maintaining a deep understanding of local markets in Spain and Portugal.

Core Services and Specialties

Ulled’s service offering is comprehensive, covering the full spectrum of modern public relations and communications. While the firm is best known for its crisis and reputation work, its capabilities extend into many areas essential for corporate success. Based on the agency’s expertise and industry keywords, the following are representative services clients can expect:

• Gabinete de Prensa (Press Office): Day-to-day media relations, press release distribution, and journalist outreach to secure positive coverage.
• Comunicación de Crisis (Crisis Communication): Rapid response planning, message development, and stakeholder management during emergencies or negative events.
• Public Affairs and Lobbying: Government relations, regulatory monitoring, and advocacy strategies to influence policy decisions.
• Corporate Communication: Internal communications, employee engagement, and organizational messaging to align staff with corporate goals.
• Media Training: Coaching executives and spokespeople to handle interviews, press conferences, and difficult questions effectively.
• Brand Strategy and Creative Services: Narrative development, graphic design, copywriting, and audiovisual production to support brand identity and campaigns.
• Digital and Interactive Services: Online reputation management, social media strategy, and content creation for digital channels.
• Consultoría de Marketing (Marketing Consulting): Strategic advice on market positioning, customer perception, and integrated marketing communications.

Who Ulled Works With

Ulled is best suited for mid-sized to large corporations, public institutions, and multinational companies that operate in highly regulated or reputation-sensitive industries. Organizations facing complex stakeholder environments—such as those in energy, finance, healthcare, or technology—will find particular value in Ulled’s issues management and lobby expertise. The firm is also a strong fit for any company expanding into or already operating within Spain and Portugal, given its local knowledge and established network across the Iberian Peninsula. Because of its long history and award-winning track record, Ulled is especially attractive to clients who require a partner that can provide strategic counsel at the highest level, not just tactical execution. Whether a company needs to protect its reputation during a crisis, build a stronger corporate brand, or manage its public affairs in Barcelona or Madrid, Ulled offers the depth and experience to deliver meaningful results.