Understanding Animal Research
Understanding Animal Research is a public relations agency based in London (founded 2008).
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About Understanding Animal Research
Based in London, United Kingdom, Understanding Animal Research occupies a distinctive position in the public relations and communications landscape. While many PR agencies focus on consumer brands or corporate reputation, this London-based not-for-profit organization specializes in a uniquely sensitive and often misunderstood field: the humane use of animals in medical and scientific research. Founded in 2008 through the merger of the Research Defence Society and the Coalition for Medical Progress, Understanding Animal Research is the only dedicated animal research advocacy group in the UK. Its work sits at the intersection of scientific communication, public education, and policy engagement, addressing a topic that generates strong public opinions and requires careful, factual handling.
What Understanding Animal Research Does
Understanding Animal Research focuses on promoting public understanding of why and how animals are used in research. The organization does not conduct research itself but acts as a communications hub, translating complex scientific and ethical issues into accessible information for diverse audiences. Its activities include publishing articles, statistics, and educational resources; running school outreach programs that bring researchers into classrooms; organizing visits to research facilities; and producing educational videos. A key part of its communications work involves myth busting—tackling common misconceptions about animal research with evidence-based facts. The organization also advocates for transparency through initiatives like the Concordat on Openness on Animal Research, which encourages research institutions to share information about their work openly. By engaging with the media, policymakers, and the public, Understanding Animal Research helps shape the conversation around a topic that is often polarizing.
Who They Serve
Understanding Animal Research is supported by over 110 organizational members, including universities, pharmaceutical companies, and charities that conduct or fund animal research. These members rely on the organization for strategic communications support, media engagement, and stakeholder collaboration. The organization also serves educators, students, and the general public by providing accurate, balanced resources about animal research. Policymakers and regulators benefit from UAR's policy updates and ethical review insights, while journalists use its materials to report accurately on the subject. In essence, Understanding Animal Research acts as a trusted intermediary between the research community and the broader public, helping to bridge knowledge gaps and foster informed dialogue.
Core Services and Specialties
- Public relations and communications strategy for animal research topics
- School outreach programs and educational resources
- Media engagement and campaign development
- Myth busting and fact-based advocacy
- Transparency initiatives and Concordat on Openness support
- Research facility visits and public engagement events
- Policy updates and regulatory communication
- Educational video production and online resource creation
- Stakeholder collaboration and coalition building
- Ethical review communication and welfare standards messaging
Expertise and Authority
Understanding Animal Research brings deep expertise in a niche but critical area of scientific communication. Its team understands the regulatory landscape of animal research in the UK, the ethical frameworks that govern it, and the common myths that need addressing. The organization's work on the Concordat on Openness on Animal Research demonstrates its leadership in promoting transparency across the sector. By collaborating with researchers, ethics committees, and animal welfare organizations, Understanding Animal Research ensures its communications are grounded in accurate, up-to-date information. This expertise makes it a go-to resource for journalists, educators, and policymakers seeking reliable information about animal research in the United Kingdom.
Understanding Animal Research is an ideal partner for research institutions, pharmaceutical companies, universities, and charities that need expert communications support on animal research topics. It is also well-suited for schools and educational organizations looking for accurate, engaging resources on the subject. For journalists and policymakers seeking factual, balanced information, Understanding Animal Research offers a trusted, authoritative voice in a field where misinformation is common. Based in London, United Kingdom, this organization provides a vital service in fostering informed public discourse on a complex and important issue.
Key facts
- Team size: 11-50 employees
- Headquarters: 74 St John Street, London, England, United Kingdom, EC1M 4DZ
- Address: 74 St John Street , London England United Kingdom EC1M 4DZ
- Annual revenue: 6490000
- SIC codes: 8699
Keywords & focus
Topics and areas Understanding Animal Research works with.
- public relations & communications services
- school outreach programs
- animal research online resources
- animal research education
- scientific communication
- animal welfare
- animal research and advocacy campaigns
- myth busting
- animal research and transparency pledges
- animal research and education resources
- research facility visits
- animal research media campaigns
- animal research education resources
- animal research and media engagement
- animal research stakeholder collaboration
- animal research myths and facts
- research regulation
- animal research in the uk
- animal research policy updates
- animal research myths
- animal research organizations
- animal research transparency initiatives
- animal research and welfare standards
- animal research and ethics committees
- media engagement
- educational videos
- animal experiments
- animal species
- animal research outreach activities
- animal research ethical review
- +113 more
Technologies
, Outlook, Microsoft Office 365, Bootstrap Framework, Google Tag Manager, Apache, Mobile Friendly, MailChimp
Industries served by Understanding Animal Research
Understanding Animal Research works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Understanding Animal Research
Common questions and answers about Understanding Animal Research, their services, location, and how to work with them.
- Where is Understanding Animal Research located?
- Understanding Animal Research is headquartered in London.
- What services does Understanding Animal Research offer?
- Understanding Animal Research offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Understanding Animal Research serve?
- Understanding Animal Research serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Understanding Animal Research a verified PR agency?
- Understanding Animal Research is listed on Online PR. Verification status is shown on their profile.
- How can I contact Understanding Animal Research?
- You can visit their website at http://www.understandinganimalresearch.org.uk
- How many reviews does Understanding Animal Research have?
- Understanding Animal Research has 0 client reviews with an average rating of 0.0 out of 5.
- When was Understanding Animal Research founded?
- Understanding Animal Research was founded in 2008.
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