Variety Plus Marketing & PR
Variety Plus Marketing & PR is a public relations agency based in London (founded 2016).
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About Variety Plus Marketing & PR
Variety Plus Marketing & PR is a public relations and communications agency based in London, United Kingdom, with additional offices in Shanghai, Munich, and Miami. Founded in 2016, the agency focuses on intercultural branding and communications, primarily bridging markets between the UK/Europe and China. Their work spans tourism marketing, theatre production marketing, education marketing, and consumer brand campaigns, drawing on deep expertise in Chinese social media marketing and influencer marketing in China. They also serve clients in tech, clean energy, home electronics, and fashion, offering integrated marketing solutions that connect Western brands with Chinese audiences and vice versa.
Core Services and Specialties
Variety Plus Marketing & PR provides a range of services tailored to cross-cultural market entry and audience engagement. Their offerings are designed to help brands navigate the complexities of the Chinese market while also supporting Chinese brands expanding into the UK, Europe, and the US. Key service areas include:
- PR strategy and branding in China, including campaign optimization and local audience engagement
- Influencer marketing in China, leveraging Chinese social media platforms such as WeChat, Weibo, and Douyin
- Content marketing and digital content creation, including TVC production and film production
- Market research and consulting, with a focus on sinouk crosscultural communication and consumer insights
- Strategic partnerships and integrated marketing solutions for tourism, education, and theatre production marketing
- Digital marketing in China, including search engine optimization and Google export partner services for Chinese brands
- Branding and creative strategy, with a specialization in creative in Chinese language and cultural nuances
Methodology and Approach
Variety Plus Marketing & PR operates with a data-driven, culturally sensitive methodology. Their process begins with in-depth market research to understand local consumer behavior, media landscapes, and competitive dynamics—particularly within China's unique digital ecosystem. They then develop tailored campaign strategies that blend Western brand values with Chinese cultural expectations, using influencer marketing, content creation, and strategic partnerships to build trust and relevance. The agency emphasizes campaign optimization through continuous monitoring and adjustment, ensuring that messaging resonates across platforms like WeChat, Xiaohongshu, and Bilibili. This approach has helped clients such as BBC Studios (for Bluey), London & Partners, The British Council, and Chinese lifestyle brands like JNBY and Florasis achieve cross-cultural traction.
Location and Global Reach
Headquartered at 138 Holborn, London, England, United Kingdom, EC1N 2AB, Variety Plus Marketing & PR leverages its London base to serve as a gateway for Chinese brands entering the UK and European markets. The agency's presence in Shanghai provides on-the-ground expertise for Western brands targeting China, while its Munich and Miami offices extend its reach into German-speaking Europe and the Americas. This multi-city structure allows Variety Plus Marketing & PR to offer integrated marketing solutions that span continents, from film production and TVC production in London to influencer campaigns in Shanghai and strategic consulting in Munich. The agency's ability to coordinate across time zones and cultural contexts is a key strength for clients seeking seamless cross-border communications.
Variety Plus Marketing & PR is well-suited for brands and organizations looking to bridge cultural gaps between China and the West. They are a good fit for companies in tourism, education, consumer goods, tech, fashion, and entertainment that need nuanced, locally relevant PR and marketing strategies. Their experience with high-profile clients—from the BBC to Chinese fashion labels—demonstrates a practical understanding of how to adapt messaging for different audiences without losing brand identity. Whether you are a UK brand entering China or a Chinese brand expanding into Europe, this agency offers a structured, research-backed approach to cross-cultural communications.
Key facts
- Team size: 11-50 employees
- Headquarters: 138 Holborn, London, England, United Kingdom, EC1N 2AB
- Address: 138 Holborn , London England United Kingdom EC1N 2AB
- SIC codes: 7311
Keywords & focus
Topics and areas Variety Plus Marketing & PR works with.
- integrated marketing solutions
- influencer marketing
- pr strategy & branding in china
- theatre production marketing
- influencer marketing in china
- content marketing
- sinouk crosscultural communication
- branding
- campaigns in china
- creative
- chinese social media marketing
- china marketing
- tvc production
- strategy planning
- campaigns
- digital marketing in china
- research
- tourism marketing
- strategic partnerships
- creative in chinese
- education marketing
- digital marketing
- public relations & communications services
- local audience engagement
- film production
- consulting
- market research
- campaign optimization
- digital content creation
- google export partner
- +32 more
Technologies
Gmail, Google Apps, GoDaddy Hosting, Amazon AWS, Vimeo, Mobile Friendly, Apache, Circle, Android, Remote
Industries served by Variety Plus Marketing & PR
Variety Plus Marketing & PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Variety Plus Marketing & PR
Common questions and answers about Variety Plus Marketing & PR, their services, location, and how to work with them.
- Where is Variety Plus Marketing & PR located?
- Variety Plus Marketing & PR is headquartered in London.
- What services does Variety Plus Marketing & PR offer?
- Variety Plus Marketing & PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Variety Plus Marketing & PR serve?
- Variety Plus Marketing & PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Variety Plus Marketing & PR a verified PR agency?
- Variety Plus Marketing & PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Variety Plus Marketing & PR?
- You can visit their website at http://www.variety-plus.com
- How many reviews does Variety Plus Marketing & PR have?
- Variety Plus Marketing & PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Variety Plus Marketing & PR founded?
- Variety Plus Marketing & PR was founded in 2016.
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