WeAreCentric

WeAreCentric is a public relations and communications agency founded in 2012 and based in Barcelona, Spain. The agency focuses on connecting brands with their audiences through a blend of traditional PR, digital marketing, and content creation. Over the years, WeAreCentric has developed a set of services that span across both online and offline communications, with a strong emphasis on integrating artificial intelligence into its processes and client training.

Services and Specialties

WeAreCentric offers a comprehensive range of services that cover the full spectrum of modern communications. The agency combines public relations expertise with advanced social media strategies, influencer marketing, and content generation. Their service offering includes:

• Public relations and media relations
• Digital marketing and SEM/SEO optimization
• Influencer marketing and co-branding campaigns
• Digital content strategy and creation for social media
• Web design and website development
• Website and e-commerce design
• Personalized communication campaigns
• Content marketing strategies for B2C and D2C
• Artificial intelligence training and integration for marketing teams

While WeAreCentric does not explicitly list every service, based on their keywords and industry focus, they are well-equipped to handle both strategic planning and operational execution. Their work often involves setting up the most appropriate strategy, handling the day-to-day operational side, and training commercial and marketing teams to use new tools effectively.

Industries and Client Focus

WeAreCentric has built experience across several sectors, including technology, cosmetics, food and beverage, sports, health, and lifestyle. This diversity allows them to tailor their approach to different audience types and market dynamics. The agency primarily works with B2C and D2C brands, helping them increase brand visibility and connect with consumers through personalized communication campaigns. Their client base likely includes both established companies looking to refresh their communications and emerging brands seeking to build a presence in competitive markets.

Approach and Methodology

What sets WeAreCentric apart is their integration of artificial intelligence into every process. The agency doesn't just use AI to maximize efficiency; they also transfer that knowledge to their clients. This means training client teams to master the latest technological tools, empowering them to lead their own growth. WeAreCentric's approach is customer-centric, focusing on understanding the brand's audience and crafting messages that resonate. They combine the human touch of public relations with data-driven digital strategies, ensuring that campaigns are both creative and measurable. The agency also emphasizes content marketing and social media content planning, recognizing that consistent, high-quality content is key to building long-term relationships with consumers.

Location and Credentials

Based in Barcelona, Catalonia, Spain, WeAreCentric operates from a strategic European hub known for its vibrant startup ecosystem and creative industries. Being in Barcelona gives the agency access to a diverse talent pool and a market that is both local and international. Since 2012, the agency has been refining its services, adapting to changes in the communications landscape, and building a reputation for reliable, results-driven work. While specific client names or case studies are not provided, their long tenure in the industry suggests a stable and experienced team.

Who WeAreCentric Is a Good Fit For

WeAreCentric is a solid choice for brands that want a partner who can handle both the strategic and operational sides of communications. They are particularly well-suited for companies in technology, cosmetics, food, sports, health, or lifestyle sectors that need a mix of PR, digital marketing, and content creation. Organizations looking to integrate artificial intelligence into their marketing processes will find value in WeAreCentric's training and consulting approach. However, brands seeking a highly specialized niche agency or those with very limited budgets may want to consider other options. Overall, WeAreCentric is a versatile agency that combines traditional communications expertise with modern digital tools, making them a practical choice for many mid-market and growth-stage companies in Spain and beyond.