Weissgrund

Weissgrund is a public relations and communications agency based in Zurich, Switzerland, that has been operating since 1975. The agency works primarily with public authorities, companies, associations, and non-profit organizations, helping them communicate complex topics and projects effectively. Rather than focusing on a single industry, Weissgrund applies its expertise across a broad range of fields including spatial and urban development, large construction sites, health and prevention, aging and generations, energy, education and science, environment and natural hazards. The agency's approach is grounded in the belief that communication should drive meaningful change, especially when dealing with projects that affect communities and public life.

How Weissgrund Helps Clients Navigate Change

Weissgrund specializes in what it calls "Gesamtsteuerung Kommunikation" — overall communication management — which means it takes a holistic view of a client's communication needs. This is particularly relevant for organizations undergoing transformation, whether that involves urban development projects, public sector initiatives, or corporate repositioning. The agency's expertise in "Kommunikation von Veränderungen" (communication of change) helps clients manage stakeholder expectations and public perception during periods of transition. Weissgrund also focuses on "Kommunikation bei gesellschaftlichen Wandel" (communication during social change), addressing topics like integration, education, and generational issues. This makes the agency a practical partner for clients who need to align their messaging with broader societal shifts.

Core Services and Specialties

Weissgrund offers a comprehensive suite of services that cover the full spectrum of modern public relations and communications. The agency's capabilities include strategic positioning, topic campaigns, media relations, and content creation. It also provides project communication for large-scale infrastructure and construction projects, stakeholder communication, and campaign development. In addition to traditional PR, Weissgrund integrates graphic design, media planning, media production, and social media marketing into its offerings. The agency's work in "Baukommunikation" (construction communication) is a notable specialty, helping clients manage public information and community relations during building and development projects. Below is a summary of the key services Weissgrund typically provides:

• Strategic positioning and communication planning
• Topic and issue campaigns
• Project communication (especially for construction and urban development)
• Stakeholder communication and public engagement
• Media relations and press work
• Content creation (text, graphics, infographics, videos)
• Campaign management and monitoring
• Graphic design and media production
• Social media marketing and digital communication
• Communication for public sector, education, health, environment, and energy topics

Location and Local Expertise

Based at 107 Limmatstrasse in Zurich, Switzerland, Weissgrund is deeply embedded in the Swiss communication landscape. Zurich serves as a strategic hub for the agency, providing access to a diverse client base that includes federal and cantonal authorities, corporate headquarters, and non-profit organizations across the country. The agency's long history in Zurich — since 1975 — gives it a strong understanding of local media, political dynamics, and community expectations. This local knowledge is particularly valuable for clients involved in spatial and urban development projects, where navigating Zurich's regulatory and public opinion environment is essential. Weissgrund's work in "Kommunikation bei Raum- und Stadtentwicklung" (communication in spatial and urban development) reflects this expertise, as does its focus on "Kommunikation im öffentlichen Sektor" (communication in the public sector).

Weissgrund is a good fit for organizations that need to communicate complex, often sensitive projects to diverse audiences. Public authorities managing infrastructure or urban development, companies undertaking large construction projects, and non-profits working on health, environment, or social issues will find the agency's structured approach useful. The agency's emphasis on "Projektkommunikation" and "Themenkampagnen" makes it particularly suitable for clients who require clear, consistent messaging over long project timelines. While Weissgrund's core strengths lie in German-language communication within Switzerland, its long track record and broad service offering make it a reliable partner for any organization seeking to build trust and drive change through professional PR and communications.