Westander

Westander is a public relations and communications agency based in Stockholm, Sweden, founded in 2000. Situated at 27 Hammarbybacken in the Stockholm County area, the agency has developed a strong reputation within the Swedish market for its focus on strategic communications, brand strengthening, and public opinion shaping. Operating in a competitive Nordic capital known for its sophisticated media landscape and high standards for corporate transparency, Westander has positioned itself as a practical partner for organizations seeking to navigate complex reputational and policy environments.

Services and Core Expertise

Westander offers a comprehensive range of communications services, with particular strengths in areas that combine traditional public relations with public affairs and crisis management. The agency is well-regarded for its work in lobbying and advocacy communications, helping clients influence policy and shape public debate in Sweden. Their services also include media training, where they provide customized courses and even produce handbooks to help professionals handle press interactions effectively. Additionally, Westander specializes in sustainability communications, helping organizations convey their environmental and social responsibility efforts in a credible manner. Their approach is built on long-term client relationships and a strong focus on customer satisfaction, often reflected in their training programs and strategic counsel.

• Public relations and communications strategy
• Lobbying and public affairs advocacy
• Media training and crisis communication
• Brand strategy and reputation management
• Sustainability and climate communications
• Digital communication and social media management
• Policy influence and advocacy communications
• Employee training and work environment communications

Specialized Training and the PR School

A distinctive feature of Westander is its dedicated PR school, which provides practical courses for communications professionals. This educational arm reflects the agency’s belief in building skills and knowledge within the industry, offering training in areas such as media relations, crisis management, and strategic communication. The PR school is designed to be hands-on, helping participants improve their ability to handle media inquiries, craft messages, and manage reputation. This focus on training aligns with Westander’s broader philosophy of empowering clients through customized education, and it sets the agency apart from many competitors in Stockholm that primarily offer advisory services. The training programs are often linked to the agency’s handbooks and methodologies, ensuring a consistent and practical learning experience.

Focus on Sustainability and Corporate Responsibility

Westander has a notable emphasis on sustainability and corporate social responsibility communications. The agency helps organizations articulate their societal engagement, whether it involves environmental policy, climate action, or ethical business practices. Given the growing importance of sustainability in the Swedish market, where consumers and regulators alike demand transparency, Westander’s expertise in this area is particularly relevant. They produce content that addresses climate news and environmental policy topics, assisting clients in positioning themselves as responsible actors. This focus extends to internal communications as well, with services that support employee well-being and work environment improvements, reflecting a holistic view of reputation management that includes both external perception and internal culture.

Westander is a good fit for businesses and organizations in Sweden that require a strategic communications partner with deep expertise in public affairs, media training, and sustainability. Their services are particularly suited for companies facing regulatory challenges, non-profits aiming to influence policy, or any organization looking to strengthen its brand through credible, long-term communications efforts. With a practical, training-oriented approach and a strong local presence in Stockholm, Westander serves as a reliable resource for navigating the Swedish media and policy landscape.