XXL COMUNICACIÓN

Based in the heart of Barcelona, at 32 Carrer d'Enric Granados in the Eixample district, XXL COMUNICACIÓN has been a fixture in Spain's communication landscape since 1996. Barcelona, as a major European hub for fashion, design, and lifestyle brands, provides a natural home for an agency that has grown alongside the city's creative and commercial evolution. The agency also maintains a presence in Madrid, allowing it to serve clients across Spain's two largest markets. With a team of around 74 people, XXL COMUNICACIÓN has developed a reputation for providing comprehensive public relations and communications services, particularly for brands that value visibility and strategic positioning in competitive sectors.

Services and Core Expertise

XXL COMUNICACIÓN offers a full suite of communication services, built on a foundation of strategic counsel and hands-on execution. The agency's work is centered around helping brands tell their stories effectively, whether through traditional media, digital channels, or live experiences. Key areas of expertise include:

• Strategic communication planning and consulting
• Press relations and media management
• Event production and organization
• Showroom management and product placement
• Advertising campaigns and creative development
• Digital communication and social media strategy
• Brand positioning and reputation management

While the agency is best known for its work in fashion, beauty, and lifestyle, its service model is adaptable. XXL COMUNICACIÓN approaches each project with a focus on collaboration and tailored strategies, recognizing that no two brands face identical challenges. The agency's longevity in the market—over 25 years—speaks to its ability to evolve with changing media landscapes and client needs.

Industries and Clientele

XXL COMUNICACIÓN primarily serves clients in the fashion, beauty, lifestyle, and hospitality sectors. These industries are particularly demanding in terms of brand image and media presence, requiring agencies that understand the nuances of product launches, seasonal campaigns, and influencer relations. The agency's origins in organizing fashion events have given it a deep understanding of the rhythms and expectations of the fashion calendar, from runway shows to press days.

Beyond fashion, the agency has expanded into beauty and lifestyle, working with brands that need to maintain a consistent and compelling narrative across multiple touchpoints. The hospitality sector, including hotels and restaurants, is another area of focus, where XXL COMUNICACIÓN helps businesses attract attention from both local and international audiences. The agency's bilingual and bicultural team is well-positioned to serve Spanish brands looking to reach global markets, as well as international brands seeking a foothold in Spain.

Leadership and Team

The agency is led by owner Alex Estil·les, whose vision has guided XXL COMUNICACIÓN from a small event-focused operation to a full-service agency. Press Manager Laura Desca Gallego oversees media relations, a critical function for clients who depend on earned media coverage. The team of approximately 74 professionals includes specialists in account management, creative production, digital strategy, and event logistics. This structure allows the agency to handle complex, multi-channel campaigns while maintaining a high level of personal service.

XXL COMUNICACIÓN emphasizes a collaborative working style, both internally and with clients. The agency's approach is not about imposing a one-size-fits-all solution, but rather about understanding each brand's unique identity and market position. This has helped the agency build long-term relationships with clients who value consistency and strategic thinking.

XXL COMUNICACIÓN is a strong choice for brands in the fashion, beauty, lifestyle, and hospitality sectors that need a partner with deep local knowledge in Barcelona and Spain, combined with the capacity to execute across traditional and digital channels. The agency is particularly well-suited for companies that want to build or maintain a strong media presence, organize impactful events, or manage a cohesive brand narrative. With its experienced team and proven track record, XXL COMUNICACIÓN offers a reliable and comprehensive communications service for brands that value substance over hype.