YAP Global Ltd
YAP Global Ltd is a public relations agency based in London (founded 2018).
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About YAP Global Ltd
YAP Global Ltd is a public relations and communications agency that focuses on the rapidly evolving sectors of fintech, blockchain, cryptocurrency, and Web3 technologies. Founded in December 2017 by Samantha Yap, the agency has built a reputation for helping companies in these complex and often misunderstood industries communicate effectively. Headquartered in London, United Kingdom, YAP Global Ltd operates with a team of approximately 30-35 employees spread across the UK, US, UAE, and Singapore, allowing it to offer a truly global perspective on media and communications strategies.
Services Tailored to Crypto and Web3
YAP Global Ltd provides a comprehensive suite of services designed specifically for the challenges and opportunities of the crypto and Web3 landscape. The agency’s work is deeply rooted in understanding the nuances of decentralized finance (DeFi), blockchain infrastructure, and digital asset markets. Their service offerings include:
- Crypto media strategy and global media outreach
- Web3 narrative development and brand positioning
- Blockchain and DeFi media relations and partnerships
- Crisis communication and crypto crisis management
- Media training for executives in the fintech and crypto space
- Event management and promotion for crypto conferences
- Influencer engagement and content marketing
- Media partnerships for major events like EthCC and EthDenver
These services are not generic PR offerings; they are built from the ground up to address the unique needs of companies operating in information technology and services, particularly those navigating the fast-paced world of digital assets. YAP Global Ltd’s expertise in crypto-native storytelling helps clients cut through the noise and build trust with key audiences.
Methodology and Approach
The agency’s methodology centers on a deep understanding of global journalism and the specific media landscape for emerging technologies. YAP Global Ltd does not simply pitch stories; it focuses on building long-term media relations strategies that position clients as thought leaders. The team produces proprietary resources like the YAP Cast podcast and The Context newsletter, which provide crypto industry insights and demonstrate their commitment to the sector. Their approach is data-informed, leveraging their knowledge of what works in the UK, US, and other key markets to secure meaningful media coverage. Integrity and transparency are core to their process, helping clients navigate everything from product launches to crisis situations in the crypto space.
Based in London, Serving the World
While YAP Global Ltd is headquartered in London, United Kingdom, its influence and client base are truly international. The agency’s location in the Cornhill area of London places it at the heart of one of the world’s major financial and media hubs, giving it a strategic advantage for serving both UK-based and global clients. The team’s presence across multiple time zones ensures that YAP Global Ltd can manage media outreach and crisis communication around the clock. This global footprint is particularly valuable for clients in the Web3 and blockchain space, who often operate across borders and require a communications partner that understands different regulatory and media environments.
YAP Global Ltd is a strong fit for companies in the fintech, blockchain, and cryptocurrency sectors that need a specialized PR partner rather than a generalist agency. Whether you are a DeFi protocol launching a new product, a blockchain infrastructure firm seeking to establish credibility, or a Web3 startup needing help with narrative development and crisis management, YAP Global Ltd offers the focused expertise and global reach required to succeed in these fast-moving industries. Their commitment to the space, evidenced by their partnerships with major conferences and their own content initiatives, makes them a reliable choice for organizations that value deep industry knowledge and strategic media relations.
Key facts
- Team size: 11-50 employees
- Headquarters: Cornhill, London, England, United Kingdom, EC3V 3
- Address: Cornhill , London England United Kingdom EC3V 3
- SIC codes: 7389
Keywords & focus
Topics and areas YAP Global Ltd works with.
- public relations & communications services
- crypto-native storytelling
- media relations
- information technology & services
- services
- crypto crisis management
- web3 narrative development
- crisis communication
- blockchain media relations
- web3 communications
- web3 pr
- crypto brand positioning
- media partnerships
- defi media
- media outreach
- b2b
- media and communications
- crypto media strategy
- defi media partnerships
- crypto pr
- event management
- influencer engagement
- media training for executives
- media relations strategy
- crypto industry insights
- global crypto media outreach
- crypto event promotion
- marketing and advertising
- crypto media coverage
- public relations agencies
- +17 more
Technologies
Cloudflare DNS, Gmail, Google Apps, CloudFlare Hosting, Slack, Android, Remote
Industries served by YAP Global Ltd
YAP Global Ltd works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about YAP Global Ltd
Common questions and answers about YAP Global Ltd, their services, location, and how to work with them.
- Where is YAP Global Ltd located?
- YAP Global Ltd is headquartered in London.
- What services does YAP Global Ltd offer?
- YAP Global Ltd offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does YAP Global Ltd serve?
- YAP Global Ltd serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is YAP Global Ltd a verified PR agency?
- YAP Global Ltd is listed on Online PR. Verification status is shown on their profile.
- How can I contact YAP Global Ltd?
- You can visit their website at http://www.yapglobal.com
- How many reviews does YAP Global Ltd have?
- YAP Global Ltd has 0 client reviews with an average rating of 0.0 out of 5.
- When was YAP Global Ltd founded?
- YAP Global Ltd was founded in 2018.
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