Yulu Public Relations

Yulu Public Relations is a Vancouver-based communications agency that specializes in impact-driven storytelling for brands, nonprofits, and social enterprises. Founded in 2011, the firm has built a reputation for helping organizations articulate their social and environmental commitments through strategic public relations, media relations, and cause marketing. With a dual presence in Vancouver, Canada, and New York City, Yulu Public Relations works with clients who want to align their communications with measurable purpose.

Services and Specialties

Yulu Public Relations offers a comprehensive suite of services designed to bridge the gap between traditional PR and impact consulting. The agency focuses on crafting narratives that resonate with audiences seeking authenticity and transparency. Their core capabilities include:

• Media relations and pitching to national and trade outlets
• Social media strategy and influencer marketing campaigns
• Strategic communications planning for corporate and nonprofit clients
• Public speaking preparation and media training
• Impact consulting, including social purpose strategy and brand purpose development
• Environmental, social, and governance (ESG) communications
• Sustainability and SDG-focused public relations
• Cause marketing and social enterprise storytelling
• B Corp certification support and communications
• Corporate communications for mission-driven organizations

The agency's service list reflects a deliberate focus on purpose-led work, with particular strength in impact assessments and transparent reporting. Yulu Public Relations does not simply pitch stories; it helps clients build the frameworks needed to communicate complex social and environmental initiatives effectively.

Who They Help

Yulu Public Relations serves a diverse client base that includes global brands, nonprofits, social innovators, and organizations in sectors such as energy, healthcare, and sustainability. The agency is particularly well-suited for companies seeking to differentiate themselves through genuine social responsibility rather than superficial marketing. Clients often include B Corps, organizations pursuing B Corp certification, and nonprofits looking to amplify their mission with professional PR support. The firm also works with startups and established enterprises that want to integrate purpose into their core communications strategy. By focusing on impact relations, Yulu Public Relations helps clients navigate the growing demand for corporate accountability and authentic storytelling.

Approach and Philosophy

At the heart of Yulu Public Relations is a commitment to transparent and authentic communication. The agency's approach emphasizes educating and empowering audiences rather than simply promoting products or services. They use evidence-based storytelling to drive behavior change and inspire action, drawing on their expertise in social enterprise and cause marketing. The firm has maintained its B Corp certification since 2015, celebrating a decade of certification in 2025, which underscores its own commitment to the principles it advocates for clients. This certification informs their methodology, ensuring that communications strategies are not only effective but also ethically grounded. Yulu Public Relations has received recognition for its work, including "Best for the World" honors from B Lab and being named CSR Agency of the Year by PR Daily.

Location and Credentials

Headquartered at 55 Water St in Vancouver, British Columbia, Canada, Yulu Public Relations operates as a B Corp-certified agency with a satellite office in New York City. This geographic reach allows the firm to serve clients across North America while maintaining a strong local presence in the Vancouver market. The agency's Vancouver roots give it deep connections to the city's growing sustainability and social enterprise ecosystem, while its New York office provides access to major media markets and corporate clients. Yulu Public Relations is a good fit for organizations that need a PR partner with specialized knowledge in impact communications, whether they are a nonprofit seeking to raise awareness, a B Corp looking to tell its story, or a corporation aiming to strengthen its ESG narrative. The agency is particularly valuable for clients who value purpose-driven work and want a communications team that shares their commitment to social and environmental responsibility.