French Cheese Board

The French Cheese Board is a public relations and communications agency based in New York, United States, that specializes in the food and beverage industry, with a particular focus on specialty dairy products. Founded in 2014, the agency operates at the intersection of consumer goods, experiential marketing, and digital engagement, serving as a dedicated resource for brands looking to build awareness and affinity in the competitive American market. Unlike traditional PR firms, the French Cheese Board combines media relations with hands-on retail and event space management, offering clients a uniquely integrated approach to storytelling and consumer connection.

Services Tailored to the Food and Specialty Dairy Sector

The French Cheese Board provides a range of services designed to elevate the profile of French cheeses, butters, and accompaniments such as jams and crackers. Core offerings include social media management, influencer relations, and experiential marketing, often executed through its own demo kitchen and gallery space in Manhattan. The agency also handles public relations and communications services for stakeholders across the dairy supply chain, from producers to retailers. Its work frequently involves organizing interactive events, educational tastings, and retail activations that highlight the taste, conviviality, and accessibility of specialty foods. The French Cheese Board's expertise in international marketing helps European dairy brands navigate the nuances of the U.S. consumer market.

• Public relations and media outreach for food and beverage brands
• Influencer and stakeholder engagement campaigns
• Experiential marketing and event production (including demo kitchen and gallery events)
• Social media strategy and content creation
• Retail activations and in-store promotions
• Educational classes and tastings for consumers and trade
• Digital and interactive experiences (AR/VR displays, Metaverse expositions)

Methodology: From Pop-Ups to Flagship Venues

The French Cheese Board's methodology is rooted in direct consumer engagement and sensory storytelling. The agency originally evolved from a series of national roadshows and pop-up stores across the United States, which tested the waters for French dairy products before establishing a permanent presence. Its flagship venue in Nolita, New York, served as a multifunctional space—part retail shop, part event space, part demo kitchen—where the agency could host influencer and media events, art and photography shows, and interactive displays. This approach allowed the French Cheese Board to broadcast messages of taste and conviviality in a modern, approachable light, targeting a savvy consumer base. By integrating retail, education, and digital innovation, the agency creates a cohesive narrative that bridges traditional dairy craftsmanship with contemporary marketing techniques.

Based in New York, Serving a National Audience

Operating from its headquarters at 56 Spring St in New York, New York, 10012-4111, the French Cheese Board leverages its location in one of the world's most influential food and media markets. The agency's three Manhattan locations over the years have provided it with deep local insights into consumer trends, media relations, and retail dynamics. While its physical footprint is centered in New York, the French Cheese Board's campaigns have a national reach, targeting cheese shops, specialty food retailers, and consumers across the United States. This dual focus on local expertise and broad distribution makes it a strategic partner for dairy brands seeking to establish or grow their presence in the American market.

The French Cheese Board is a good fit for European dairy producers, specialty food importers, and artisan cheese makers who want to build brand awareness and consumer trial in the U.S. Its integrated services—spanning PR, events, social media, and retail—are particularly valuable for brands that need more than just press coverage and require hands-on support in experiential marketing and stakeholder education. The agency's track record in blending tradition with digital innovation makes it suitable for clients looking to reach modern, food-savvy audiences in a competitive landscape.