Mona Creative
Mona Creative is a public relations agency based in New York (founded 2015).
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About Mona Creative
Mona Creative is a marketing, public relations, and content strategy agency based in New York, United States, that has carved out a distinct niche in the food and lifestyle sectors. Founded in 2015 by media veterans Ilana Alperstein and Eva Karagiorgas, the agency operates from its headquarters at 270 Lafayette St in New York, New York 10012-0046. With a team of 26 employees and annual revenue near $3 million, Mona Creative has established itself as a focused, mid-sized firm that understands the nuances of brand storytelling in competitive markets.
Specialist Expertise in Food, Beverage, and Lifestyle
Mona Creative’s core strength lies in its deep specialization within the food and beverage industry, along with adjacent lifestyle categories. The agency was built by media veterans who bring firsthand knowledge of how to craft compelling narratives for edible and experiential brands. This background informs their approach to public relations and communications, where they prioritize meaningful brand storytelling over generic press releases. The agency’s work often involves helping clients refine their brand identity, develop marketing strategies, and execute campaigns that resonate with both trade audiences and consumers. Their expertise extends to crisis management, a critical service for food brands navigating supply chain issues or food safety concerns.
How They Apply Their Approach
The agency takes a strategic, multi-disciplinary approach that blends public relations, marketing, social media, and content creation into cohesive campaigns. Mona Creative’s process typically begins with brand refinement—assessing a client’s current positioning and messaging to ensure clarity and impact. From there, they develop integrated plans that may include influencer marketing, event planning, and digital strategy. For food and beverage clients, this often means orchestrating tastings, pop-ups, or media dinners to generate buzz, while also managing long-term social media campaigns that build community. The agency’s New York base gives it close access to key media outlets, food editors, and lifestyle influencers, which is leveraged for client outreach and partnership development.
Services Offered
Mona Creative provides a comprehensive suite of services tailored to B2C brands, particularly those in hospitality, food, and beverage. Their core offerings include:
- Public relations campaigns and media relations
- Marketing strategy and brand development
- Content strategy and creation (including photography, video, and written content)
- Digital and social media strategy, including campaign management
- Influencer relations and partnership development
- Event planning and management
- Crisis communications
- Brand refinement and messaging
These services are delivered by a team that combines creative flair with strategic rigor, ensuring that every campaign is grounded in clear objectives and measurable outcomes.
Who They Work With
Mona Creative’s client portfolio reflects its specialization in food and lifestyle. Notable names include Dandelion Chocolate, a craft bean-to-bar chocolate maker, and Miyoko's Creamery, a plant-based dairy brand. They also work with lifestyle brands like Jenni Kayne and pet wellness brand Maev. This mix shows the agency’s ability to serve both established and emerging brands that value authenticity and quality. Mona Creative is a strong fit for food, beverage, and lifestyle companies looking for a boutique agency with media expertise and a hands-on approach. Brands that need help refining their story, building awareness through PR, or executing integrated campaigns will find a capable partner in this New York-based firm. The agency’s size allows for dedicated attention without the overhead of a large network, making it particularly suitable for growth-stage companies or those seeking a more personalized agency relationship.
Overall, Mona Creative stands out in the crowded New York agency landscape for its focused expertise in food and lifestyle, its media-veteran leadership, and its commitment to strategic, story-driven communications. For brands in these sectors, it offers a blend of creative energy and practical PR know-how that can drive meaningful results.
Key facts
- Team size: 11-50 employees
- Headquarters: 270 Lafayette St, New York, New York, United States, 10012-0046
- Address: 270 Lafayette St , New York New York United States 10012-0046
- SIC codes: 7311
Keywords & focus
Topics and areas Mona Creative works with.
- public relations
- marketing
- social media
- content creation
- influencer marketing
- partnerships
- events
- brand strategy
- hospitality
- food
- beverage
- public relations & communications services
- event planning
- brand awareness
- brand refinement
- food media pr
- crisis management
- social media campaigns
- event planning and management
- meaningful brand storytelling
- public relations campaigns
- event management
- campaign management
- storytelling
- media veteran-led agency
- creative agency
- client outreach
- brand development
- marketing strategy
- b2c
- +40 more
Technologies
Gmail, Google Apps, Google Tag Manager, Typekit, Mobile Friendly, Android, Toast, Remote, Circle, Canva, Instagram, Linkedin Marketing Solutions, Meta Ads Manager, Sprout Social, TikTok
Industries served by Mona Creative
Mona Creative works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Mona Creative
Common questions and answers about Mona Creative, their services, location, and how to work with them.
- Where is Mona Creative located?
- Mona Creative is headquartered in New York.
- What services does Mona Creative offer?
- Mona Creative offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Mona Creative serve?
- Mona Creative serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Mona Creative a verified PR agency?
- Mona Creative is listed on Online PR. Verification status is shown on their profile.
- How can I contact Mona Creative?
- You can visit their website at http://www.monacreative.co
- How many reviews does Mona Creative have?
- Mona Creative has 0 client reviews with an average rating of 0.0 out of 5.
- When was Mona Creative founded?
- Mona Creative was founded in 2015.
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