AROUND PR studio

Founded in 2022, AROUND PR studio emerged from a recognition that the public relations landscape, particularly for technology and venture-backed companies, was shifting toward a more measurable and results-oriented approach. The agency was established in Warszawa, Poland, with the explicit goal of helping startups and scale-ups move beyond vanity metrics and toward tangible business outcomes like organic media coverage and long-term financial stability. Rather than offering a one-size-fits-all communications package, the founders built AROUND PR studio on the premise that PR should be as data-driven as performance marketing, blending traditional media relations with a focus on growth visibility and measurable results.

Core Focus and Strategic Approach

AROUND PR studio specializes in public relations & communications services for technology companies, with a particular emphasis on startups at various funding stages—from seed funding through Series B. The agency's work is deeply rooted in the Polish and Central European tech ecosystem, though its media outreach and thought leadership placements have a strong international dimension. What sets AROUND PR studio apart is its KPI-driven methodology. The team defines clear metrics for each campaign, whether that involves securing coverage in top-tier tech publications, building journalist contacts in specific verticals, or increasing market coverage for emerging categories like AI and SaaS. This focus on measurable results makes the agency a natural fit for companies that need to demonstrate the ROI of their communications spend to investors and board members.

The agency's approach to storytelling is also distinct. Rather than chasing broad, generic coverage, AROUND PR studio emphasizes strategic consulting and content development that aligns with a company's specific growth stage. For example, a seed-stage startup might need foundational narrative work and introductions to a handful of key journalists, while a Series B company requires a sustained campaign of thought leadership placements and industry analyst relations. This flexibility is built into the studio's service model, which adapts to the evolving needs of tech companies as they scale.

Services and Specialties

While AROUND PR studio does not publish a rigid service menu, its client work and keyword focus reveal a clear set of capabilities. The agency's services are designed to bridge the gap between traditional PR and growth marketing, ensuring that every piece of coverage contributes to a company's overall visibility and business objectives. Typical services include:

• Media relations and journalist outreach, with a focus on building long-term relationships with reporters covering tech, telecom, and venture capital
• Strategic consulting for PR strategy, messaging, and positioning, particularly for tech startups and venture-backed companies
• Content development, including press releases, thought leadership articles, and bylined pieces for executive visibility
• Thought leadership placements in industry publications, with an emphasis on AI, SaaS, and telecom sectors
• Performance-driven PR campaigns that integrate with broader marketing efforts to drive organic media coverage
• Investor and venture capital PR, helping portfolio companies tell their story to both limited partners and the broader market
• Seed funding and Series B announcement support, including narrative development and targeted media outreach

These services are underpinned by a strong emphasis on data and analytics. AROUND PR studio tracks coverage quality, audience reach, and downstream impact on business metrics, ensuring that every campaign is optimized for maximum effect. This KPI-driven approach is particularly valuable for B2B tech companies that need to demonstrate how PR contributes to lead generation, brand awareness, and market positioning.

Ideal Clients and Fit

AROUND PR studio is best suited for technology companies that are past the ideation stage and are actively seeking growth visibility—either to attract their next round of funding or to solidify their market position. The agency has a natural affinity for startups in the AI, SaaS, and telecom verticals, as well as venture capital firms and their portfolio companies. Companies based in or expanding into Central Europe will find the agency's local market knowledge in Warszawa and broader Poland particularly valuable, though the team's international media relations capabilities make it a strong partner for any tech company with global ambitions.

For founders and CMOs who are tired of PR that generates press releases but no real business impact, AROUND PR studio offers a refreshing alternative. The agency's focus on measurable results, combined with its deep understanding of how startups scale, makes it a practical choice for companies that need their communications to work as hard as their product teams. Whether you are preparing for a seed funding announcement, navigating Series B growth, or simply need to build a consistent narrative around your technology, AROUND PR studio provides the strategic consulting and execution to turn visibility into long-term value.