Badassery
Badassery is a public relations agency based in New York (founded 2018).
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About Badassery
Badassery operates at the intersection of public relations, personal branding, and strategic communications from its base in New York, United States. Founded in 2018, the agency focuses on elevating the visibility of founders, coaches, professionals, and thought leaders through a mix of media placement, content creation, and community-building services. While headquartered at 2 W 111th St in New York, New York, the company also maintains a presence in Salem, NH, reflecting its bi-coastal approach to serving clients across the country.
Core Services and Specialties
Badassery’s service offerings are tailored to professionals seeking to establish authority and grow their businesses through strategic visibility. The agency’s approach combines human expertise with AI tools to deliver measurable outcomes. Key services include:
- Podcast guest booking and guest matching to secure appearances on top-tier shows
- Personal branding coaching that transforms personal stories into authentic brand narratives
- Speaker sourcing and speaker booking for events and conferences
- Media outreach and media matchmaking to secure press coverage
- Content creation, including social media assets and SEO summaries
- Thought leadership development and brand amplification strategies
- Workshops and community-building initiatives for professional networks
- Growth strategy and founder support services
These services are designed to help clients increase leads, expand audience reach, and build credibility within their industries. Badassery’s team includes personal brand coach Danielle Letayf and podcast agent Ruth Kimani, who work together to deliver tailored strategies for each client.
Methodology and Approach
Badassery emphasizes a results-driven methodology that blends strategic planning with hands-on execution. The agency uses AI tools to streamline processes like podcast guest matching and content optimization, while human strategists provide coaching and relationship-building expertise. This hybrid model allows Badassery to offer efficient, scalable services without sacrificing the personal touch needed for effective brand storytelling. Clients typically see increased leads and audience reach within a short timeframe, as the agency prioritizes measurable outcomes like podcast placements, media coverage, and social media engagement. The subscription packages offered by Badassery provide ongoing support, including brand strategy, podcast bookings, and social media assets, making it easier for professionals to maintain consistent visibility over time.
Location and Reach
Based in New York, United States, Badassery serves a diverse clientele ranging from solo entrepreneurs to established professionals. The agency’s New York headquarters at 2 W 111th St places it in the heart of a major media and business hub, providing access to a wide network of journalists, podcast hosts, and event organizers. This location is particularly advantageous for clients seeking to break into national media or secure speaking opportunities at high-profile events. Badassery’s team also leverages its Salem, NH presence to connect with clients in the Northeast and beyond, ensuring a broad geographic reach while maintaining a focused, boutique approach to client relationships.
Badassery is a good fit for founders, coaches, and thought leaders who want to build their personal brands through podcast appearances, speaking engagements, and media coverage. The agency’s emphasis on measurable results and its combination of human expertise and AI tools make it particularly suitable for professionals who are ready to invest in a structured, scalable visibility strategy. Whether you are an early-stage entrepreneur or an established expert looking to expand your influence, Badassery offers the services and support needed to amplify your voice in a crowded marketplace.
Key facts
- Team size: 51-200 employees
- Headquarters: 2 W 111th St, New York, New York, United States, 10026
- Address: 2 W 111th St , New York New York United States 10026
- SIC codes: 7375
Keywords & focus
Topics and areas Badassery works with.
- thought leadership
- podcast booking
- personal brand
- speaker sourcing
- events
- public speakers
- professional community
- workshops
- podcast guest
- community
- podcasts
- podcast agent
- speaker booking
- podcast guest matching
- public relations & communications services
- public relations
- media outreach
- brand storytelling
- professional services
- seo summaries
- brand amplification
- content marketing
- content creation
- founder visibility
- marketing & advertising
- media matchmaking service
- growth strategy
- founder support
- personal branding ai
- social media assets
- +40 more
Technologies
Gmail, Google Apps, Netlify, React, Slack, Vimeo, Google Tag Manager, Google Font API, Facebook Custom Audiences, Google Analytics, Facebook Widget, Typekit, Facebook Login (Connect), Hubspot, Squarespace ECommerce, Mobile Friendly, Gusto, Remote
Industries served by Badassery
Badassery works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Badassery
Common questions and answers about Badassery, their services, location, and how to work with them.
- Where is Badassery located?
- Badassery is headquartered in New York.
- What services does Badassery offer?
- Badassery offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Badassery serve?
- Badassery serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Badassery a verified PR agency?
- Badassery is listed on Online PR. Verification status is shown on their profile.
- How can I contact Badassery?
- You can visit their website at http://www.badassery-hq.com
- How many reviews does Badassery have?
- Badassery has 0 client reviews with an average rating of 0.0 out of 5.
- When was Badassery founded?
- Badassery was founded in 2018.
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