bernaylafem
bernaylafem is a public relations agency based in Istanbul (founded 2004).
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About bernaylafem
Based in Istanbul, Turkey, bernaylafem is a public relations and communications agency established in 2004 by Berna Sağlam Naipoğlu and Fem Güçlütürk. Following Güçlütürk’s departure from the partnership, Naipoğlu has led the agency for the past seven years, drawing on extensive experience—including 16 years as corporate communications director at Vakko and collaboration with industry veterans such as Betül Mardin and Deniz Adanalı. The agency focuses on brand communication, reputation management, and strategic media relations, serving a diverse portfolio that includes financial institutions, luxury hotels, automotive brands, and cultural organizations.
Core Services and Specialties
bernaylafem offers a comprehensive range of communications services tailored to both B2B and B2C clients. Their expertise spans brand strategy, media planning, and crisis communication, with a strong emphasis on long-term partnerships and stakeholder engagement. Key services include:
- Media relations and media planning
- Crisis management and reputation protection
- Corporate communication and brand management
- Event organization and event planning
- Content creation and PR campaigns
- Communication consultancy and tailored communication strategies
- Market research and brand development
- Communication training
The agency’s client list reflects its sector experience across finance (ICBC, Mastercard), hospitality (Nobu Istanbul, Ritz-Carlton, Polat Palandöken Hotel), automotive (Volvo), paint and coatings (Jotun), fashion and luxury (Vakko), real estate (Nef), media (Hürriyet & Milliyet), and healthcare (Infinity Clinic, Avşar Klinik). bernaylafem also engages in social responsibility projects such as Rotahane and Caba, indicating a commitment to community impact.
Methodology and Approach
bernaylafem operates on the principle of “telling what exists in the best way, not saying what does not exist.” The agency believes that brand communication is a constantly evolving dynamic, and it updates its own practices accordingly. Their process begins with client-provided information, which is then combined with independent research to form a foundation for strategy. This research-led approach informs evaluations and recommendations aimed at adding value and protecting brand equity. The agency prioritizes modern and innovative solutions, focusing on long-term brand partnerships and customer experience rather than short-term tactics. Services such as crisis communication and reputation protection are handled with a clear emphasis on maintaining trust and transparency.
Location and Market Presence
Headquartered at 25 Vali Konagi Caddesi in Istanbul, Turkey, bernaylafem is well-positioned to serve clients in one of the region’s most dynamic business hubs. Istanbul’s role as a bridge between Europe and Asia offers the agency access to diverse markets, and its client portfolio reflects this cross-continental reach. The agency’s extended experience in corporate communication, media relations, and event management makes it a practical choice for organizations seeking consistent, research-driven PR support in Turkey.
bernaylafem is a good fit for companies and brands that value grounded, factual communication and long-term collaboration. Its services are particularly relevant for businesses in finance, luxury hospitality, automotive, real estate, and healthcare that require disciplined reputation management and strategic media planning. The agency’s emphasis on tailored strategies and stakeholder engagement also suits organizations navigating complex market environments or seeking to strengthen their corporate identity in Turkey.
Key facts
- Team size: 11-50 employees
- Headquarters: 25 Vali Konagi Caddesi, Istanbul, Istanbul, Turkey, 34371
- Address: 25 Vali Konagi Caddesi , Istanbul Istanbul Turkey 34371
- SIC codes: 7381
Keywords & focus
Topics and areas bernaylafem works with.
- public relations & communications services
- media relations
- crisis management
- consulting
- market research
- services
- brand strategy
- crisis communication
- media planning
- pr activities
- customer experience
- long-term partnerships
- brand positioning
- stakeholder engagement
- long-term brand partnerships
- sector experience
- b2b
- event organization
- tailored communication strategies
- corporate communication
- brand management
- brand communication
- reputation protection
- communication consultancy
- communication strategy
- event planning
- brand development
- public relations agencies
- pr campaigns
- content creation
- +14 more
Technologies
Outlook, Microsoft Office 365, WordPress.org, Google Font API, Mobile Friendly
Industries served by bernaylafem
bernaylafem works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Istanbul
If you are looking for alternatives or more options in Istanbul, here are other public relations agencies in the same city you can compare.
Frequently asked questions about bernaylafem
Common questions and answers about bernaylafem, their services, location, and how to work with them.
- Where is bernaylafem located?
- bernaylafem is headquartered in Istanbul.
- What services does bernaylafem offer?
- bernaylafem offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does bernaylafem serve?
- bernaylafem serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is bernaylafem a verified PR agency?
- bernaylafem is listed on Online PR. Verification status is shown on their profile.
- How can I contact bernaylafem?
- You can visit their website at http://www.bernaylafem.com
- How many reviews does bernaylafem have?
- bernaylafem has 0 client reviews with an average rating of 0.0 out of 5.
- When was bernaylafem founded?
- bernaylafem was founded in 2004.
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