Both People & Comms - A Newlink Company
Both People & Comms - A Newlink Company is a public relations agency based in Madrid (founded 2000).
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About Both People & Comms - A Newlink Company
Both People & Comms - A Newlink Company is a strategic communication consultancy headquartered in Madrid, Spain, with additional offices in Barcelona. Founded in 2000, the firm specializes in public relations and communications, with a particular emphasis on organizational culture, internal and external engagement, transformation, and events. Operating under the vision of “The Engagement Company,” Both People & Comms - A Newlink Company has built a reputation for purpose-driven work, holding B Corp certification for its commitment to social and environmental impact. Over more than two decades, the agency has served over 1,500 clients, including notable names such as Cellnex, Casa SEAT, and Caixa Bank, and has trained thousands of executives in leadership and inclusive practices.
Core Services and Specialties
Both People & Comms - A Newlink Company offers a comprehensive suite of services designed to enhance organizational communication and culture. The agency’s expertise spans internal communication, external communication, crisis management, and digital transformation. Their approach integrates branding, employer branding, and purpose alignment to help organizations build meaningful connections with employees, customers, and stakeholders. Key service areas include:
- Internal communication strategies and employee advocacy programs
- External communication and public relations campaigns
- Crisis communication and reputation management
- Organizational change management and transformation consulting
- Branding and purpose-driven corporate storytelling
- Digital content creation, branded content, and influencer marketing
- Event management and experiential marketing
- Training programs in leadership, diversity, equity, and inclusion
- Sustainability communication and sustainable branding
- Digital influence strategies and digital campaigns
Methodology and Approach
The agency’s methodology is rooted in the belief that effective communication starts with people. Both People & Comms - A Newlink Company focuses on aligning internal culture with external messaging, ensuring that purpose and values are consistently communicated across all touchpoints. Their process typically begins with a thorough assessment of an organization’s current communication landscape, followed by the development of a strategic plan that integrates internal and external channels. The firm emphasizes data-driven insights, using analytics to measure engagement and adjust campaigns in real time. Their B Corp certification reflects a commitment to social and environmental responsibility, which they incorporate into client projects, particularly in areas like sustainability and corporate purpose. The team of around 66 professionals brings diverse expertise in public relations, human resources, digital content, and change management, allowing them to tailor solutions to each client’s unique needs.
Location and Client Fit
Based in Madrid, Spain, at 112 Calle del Principe de Vergara, Both People & Comms - A Newlink Company serves clients primarily in Spain but also across Europe and Latin America through its connection to the Newlink network. The Madrid office serves as a central hub for strategic consulting, while the Barcelona location supports regional client needs. The agency is well-suited for organizations undergoing digital transformation, cultural change, or restructuring, as well as those seeking to enhance employee engagement and employer branding. Companies in sectors such as finance, technology, automotive, and consumer goods will find their expertise particularly relevant. Both People & Comms - A Newlink Company is also a strong fit for purpose-driven organizations looking to integrate sustainability and diversity into their core communication strategies. With a track record of working with major brands and a focus on measurable outcomes, the agency offers a reliable partner for businesses aiming to foster deeper connections with their audiences.
Key facts
- Team size: 51-200 employees
- Headquarters: 112 Calle del Principe de Vergara, Madrid, Community of Madrid, Spain, 28002
- Address: 112 Calle del Principe de Vergara , Madrid Community of Madrid Spain 28002
- SIC codes: 8742
Keywords & focus
Topics and areas Both People & Comms - A Newlink Company works with.
- eventos
- comunicacion interna
- gestion del cambio
- transformacion digital
- branding
- formacion
- comunicacion externa
- comunicacion de crisis
- estrategia
- proposito corporativo
- recursos humanos
- employer branding
- reputacion corporativa
- comunicacion digital
- branded content
- consultoria
- gestion de crisis
- sostenibilidad
- relaciones publicas
- cultura
- public relations & communications services
- organizational change
- employee advocacy
- digital content
- purpose alignment
- digital campaigns
- influencer marketing
- content marketing
- digital influence strategies
- sustainable branding
- +131 more
Technologies
ElasticEmail, MailJet, Rackspace MailGun, Outlook, Gmail, Google Apps, Typeform, React, Slack, WordPress.org, Google Tag Manager, Manticore, Nginx, reCAPTCHA, Mobile Friendly, Facebook Login (Connect), Vimeo, Linkedin Marketing Solutions, Google Font API, Facebook Custom Audiences, Facebook Widget, Shopify, Cedexis Radar, YouTube, ShareASale, Klaviyo, Adobe Media Optimizer, Google Analytics, Googl...
Industries served by Both People & Comms - A Newlink Company
Both People & Comms - A Newlink Company works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Both People & Comms - A Newlink Company
Common questions and answers about Both People & Comms - A Newlink Company, their services, location, and how to work with them.
- Where is Both People & Comms - A Newlink Company located?
- Both People & Comms - A Newlink Company is headquartered in Madrid.
- What services does Both People & Comms - A Newlink Company offer?
- Both People & Comms - A Newlink Company offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Both People & Comms - A Newlink Company serve?
- Both People & Comms - A Newlink Company serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Both People & Comms - A Newlink Company a verified PR agency?
- Both People & Comms - A Newlink Company is listed on Online PR. Verification status is shown on their profile.
- How can I contact Both People & Comms - A Newlink Company?
- You can visit their website at http://www.weareboth.com
- How many reviews does Both People & Comms - A Newlink Company have?
- Both People & Comms - A Newlink Company has 0 client reviews with an average rating of 0.0 out of 5.
- When was Both People & Comms - A Newlink Company founded?
- Both People & Comms - A Newlink Company was founded in 2000.
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