Clifford French

Founded in 2008, Clifford French emerged as a specialist agency focused on the intersection of public relations, influencer marketing, and brand sponsorship. Based in the United Kingdom, the firm quickly built a reputation for connecting brands with cultural moments, talent, and digital communities. In a pivotal shift, the agency later rebranded as 160over90, integrating into a larger global network while retaining the same team and ethos that defined its early work. This transition allowed Clifford French to expand its reach while preserving the boutique, hands-on approach that had become its hallmark.

Core Focus and Evolution

Clifford French’s core competency lies in blending traditional PR with modern influencer and talent marketing. The agency’s work has historically centered on creating campaigns that feel authentic to audiences, whether through celebrity endorsements, social media partnerships, or sponsorship activations. As the media landscape evolved, Clifford French adapted by deepening its digital capabilities, ensuring clients could navigate the complexities of online reputation, content creation, and earned media. The agency’s longevity—over a decade in a fast-changing industry—speaks to its ability to stay relevant without losing sight of foundational PR principles like storytelling and relationship-building.

Services and Specialties

While Clifford French’s service offerings are not explicitly listed, its keywords and industry focus suggest a comprehensive suite of capabilities. The agency likely provides strategic counsel across multiple channels, with a particular emphasis on campaigns that leverage influencers, talent, and sponsorship to drive brand awareness. Based on its positioning, typical services would include:

• Public relations strategy and media relations
• Influencer and talent marketing, including identification and negotiation
• Sponsorship activation and event management
• Digital and social media campaign management
• Content creation and brand storytelling
• Crisis communications and reputation management

These services are designed to work in concert, ensuring that a brand’s message is consistent across earned, owned, and paid channels. Clifford French’s strength lies in its ability to identify the right cultural touchpoints—whether a celebrity, a sporting event, or a viral moment—and build a campaign around them.

Ideal Clients and Collaboration

Clifford French is best suited for brands that value creative, culturally attuned campaigns over formulaic PR. The agency’s expertise in influencer and talent marketing makes it a strong partner for consumer-facing companies in sectors like lifestyle, entertainment, fashion, and sports. Clients who benefit most are those looking to break through a crowded market by aligning with personalities or events that resonate deeply with their target audience. The agency’s history in the United Kingdom also means it has deep local networks, though its later integration into 160over90 suggests it can scale campaigns internationally. For brands seeking a partner that combines the agility of a boutique firm with the resources of a larger network, Clifford French (now operating as 160over90) offers a compelling blend of experience, creativity, and strategic rigor.