CooperKatz & Company

CooperKatz & Company was founded in 1996 by Ralph Katz and Andy Cooper, two seasoned communications professionals who saw an opportunity to build a firm that blended traditional public relations rigor with the emerging possibilities of digital media. Based in the heart of New York City, the agency quickly established itself as a reliable partner for organizations navigating complex communications challenges. For over two decades, CooperKatz & Company operated as an independent, full-service public relations firm, serving a broad range of sectors from healthcare and financial services to consumer products and technology. In August 2018, the firm was acquired by G&S Business Communications, after which its operations were integrated and the CooperKatz brand was phased out.

Core Capabilities and Service Offerings

CooperKatz & Company was known for its integrated approach, combining strategic communications counsel with creative execution. The firm's service offerings spanned multiple disciplines, with a particular strength in brand development and program development. Its team worked closely with clients to craft messaging that resonated with target audiences, whether through traditional media relations or digital social media strategy and execution. The agency also provided media training to help executives and spokespersons communicate effectively under pressure, and editorial services to refine content for clarity and impact. Other key service areas included corporate communications, internal communications, and public affairs issues management, all supported by a robust marketing communications framework.

• Brand development and positioning
• Communications strategy and planning
• Media relations and press outreach
• Digital and social media strategy and execution
• Media training and spokesperson preparation
• Editorial services and content creation
• Corporate and internal communications
• Public affairs and issues management
• Marketing communications support

Industries Served and Client Profile

CooperKatz & Company worked across a diverse set of industries, reflecting the versatility of its team. The agency's client roster included notable names such as The Physicians Foundation, Volvo, Dole, ASCAP, Consumer Reports, Arctic Ease, and JP Morgan. This mix of healthcare, consumer goods, financial services, and nonprofit organizations demonstrates the firm's ability to adapt its approach to different sectors. CooperKatz & Company also served clients in education, sustainability, government, telecommunications, transportation, and trade associations, making it a generalist agency with deep experience in several verticals. At the time of its acquisition, the firm reported $5.6 million in revenue and was recognized as one of the top public relations agencies in New York, United States.

Why CooperKatz & Company Was a Strong Fit

CooperKatz & Company was particularly well-suited for mid-sized to large organizations that needed a strategic partner capable of handling both traditional PR and digital communications. The firm's integrated service model meant clients could rely on a single agency for everything from crisis communications to social media campaigns, without the need to coordinate multiple vendors. Its location in New York City also provided access to a deep talent pool and proximity to major media outlets. While the agency is no longer operating under its original name, its legacy lives on through the capabilities that were absorbed into G&S Business Communications. For organizations that previously worked with CooperKatz & Company, the transition represented an expansion of services, particularly in research and analytics. Today, the firm remains a notable example of how independent agencies can successfully scale and evolve through strategic acquisition.