Craft & Capital
Craft & Capital is a public relations agency based in New York (founded 1996).
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About Craft & Capital
Based in New York, United States, Craft & Capital operates at the center of the financial communications world. With an address at 20 W 22nd St in Manhattan, the firm is well-positioned to serve clients in one of the most competitive media and business markets globally. Founded in 1996 and originally known as MacMillan Communications, the agency has spent over two and a half decades building a reputation for thoughtful, results-driven public relations work, particularly within the financial sector.
What Craft & Capital Does
Craft & Capital is a public relations and communications firm that focuses on media relations and strategic storytelling. The agency's core strength lies in its ability to craft compelling narratives and connect them with the right media outlets. Rather than relying on broad, one-size-fits-all campaigns, Craft & Capital emphasizes a tailored approach that helps clients earn organic brand awareness. Their work spans research and writing, media strategy, content development, and social media support. The firm is especially known for its work with trade publications and financial news coverage, helping clients gain visibility in outlets that matter most to their target audiences.
Who They Serve
Craft & Capital primarily serves clients in the B2B space, with a strong focus on the financial industry. Their expertise covers asset management, the ETF industry, trading services, and fintech. The agency also works with institutional investors and companies in the finance and insurance sectors. Given their deep understanding of financial news cycles and regulatory landscapes, Craft & Capital is a natural fit for firms that need to communicate complex financial concepts to both industry insiders and the broader public. Their client portfolio management approach ensures that each engagement receives dedicated attention from senior team members.
Key Areas of Expertise
The agency's services are built around several core competencies that are particularly relevant for financial and B2B clients. These include:
- Media relations and media training to prepare executives for high-stakes interviews
- Executive visibility and thought leadership programs for financial sector leaders
- Content creation and content development for trade publications and digital channels
- Social media and digital presence management for professional services firms
- Awards and recognition strategy to highlight industry achievements
- Institutional investor outreach and investor relations support
- Research and writing for financial news coverage and market commentary
Craft & Capital combines these services to help clients build and maintain strong reputations. Their work often involves positioning executives as trusted voices in the fintech and asset management spaces, securing coverage in key financial media, and managing client branding across multiple channels.
Who Craft & Capital Is a Good Fit For
Craft & Capital is best suited for financial services firms, fintech companies, asset managers, and institutional investors that need a PR partner with deep industry knowledge. The agency is particularly strong for organizations that value earned media and strategic storytelling over paid placements. Companies looking to increase their visibility in trade publications, enhance executive thought leadership, or navigate complex financial news cycles will find Craft & Capital's experience valuable. The firm's long tenure in New York and its focus on the financial sector make it a reliable choice for businesses that require consistent, high-quality communications support in a demanding market.
Key facts
- Team size: 1-10 employees
- Headquarters: 20 W 22nd St, New York, New York, United States, 10010-5646
- Address: 20 W 22nd St , New York New York United States 10010-5646
- Annual revenue: 14660000
- SIC codes: 8742
Keywords & focus
Topics and areas Craft & Capital works with.
- public relations & communications services
- client portfolio management
- media relations
- research & writing
- trade publications
- social media & digital presence
- b2b
- fintech pr
- media training
- media strategy
- fintech
- executive visibility
- financial industry
- industry awards
- public relations
- client branding
- awards & recognition
- financial news coverage
- financial sector
- content development
- asset management
- services
- financial sector thought leadership
- etf industry
- trading services publicity
- content creation
- finance and insurance
- social media support
- institutional investor outreach
- investor relations
- +21 more
Technologies
NSOne, Outlook, Microsoft Office 365, Slack, Typekit, Squarespace ECommerce, Mobile Friendly, Google Font API, Android, Remote, Circle, AI
Industries served by Craft & Capital
Craft & Capital works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Craft & Capital
Common questions and answers about Craft & Capital, their services, location, and how to work with them.
- Where is Craft & Capital located?
- Craft & Capital is headquartered in New York.
- What services does Craft & Capital offer?
- Craft & Capital offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Craft & Capital serve?
- Craft & Capital serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Craft & Capital a verified PR agency?
- Craft & Capital is listed on Online PR. Verification status is shown on their profile.
- How can I contact Craft & Capital?
- You can visit their website at http://www.craftandcapital.com
- How many reviews does Craft & Capital have?
- Craft & Capital has 0 client reviews with an average rating of 0.0 out of 5.
- When was Craft & Capital founded?
- Craft & Capital was founded in 1996.
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