CULTURESPUN PR
CULTURESPUN PR is a public relations agency based in New York (founded 2016).
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About CULTURESPUN PR
CULTURESPUN PR was founded in 2016 by Joanna Martins, a veteran with twenty-five years of public relations experience, to challenge the conventional agency model. Based at 635 W 42nd St in New York, United States, the firm positions itself as an "anti-agency" — a reaction to the often impersonal, high-volume approach of traditional PR firms. Martins, who remains hands-on with every account, built the company around the belief that authentic relationships and cultural resonance matter more than transactional media hits. The team, many of whom have worked with Martins since 2014, focuses on crafting bold, culture-honoring narratives that help brands break through the noise in a crowded marketplace.
Focus on Authentic Storytelling and Cultural Resonance
CULTURESPUN PR’s core philosophy is that effective public relations is built on trust and relationships, not just press releases. The agency specializes in "culture tapping" — identifying and leveraging the cultural moments, trends, and communities that align with a brand’s identity. This approach is particularly suited for lifestyle brands, which the agency names as its sweet spot. By combining earned media relations with influencer relations and strategic partnerships, CULTURESPUN PR aims to create long-term momentum rather than short-term spikes. The firm’s storytelling studio helps clients develop impactful narratives that resonate with target audiences, whether through thought leadership, brand positioning, or event-based campaigns. The emphasis is always on authenticity: the agency avoids generic messaging in favor of stories that feel genuine and culturally relevant.
Services and Specialties
While CULTURESPUN PR does not publish a fixed list of services, its work across lifestyle, startups, and established brands suggests a comprehensive suite of offerings. The agency is likely to provide the following services, based on its stated focus areas and industry keywords:
- Brand development and brand positioning
- Thought leadership and executive visibility
- Earned media relations and press outreach
- Influencer relations and earned influencer partnerships
- Event strategy and execution
- Messaging and storytelling consulting
- Brand reputation management
- Partnership and collaboration strategy
- Public relations for pets, lifestyle, and consumer brands
- Advertising integration (as part of broader campaigns)
These capabilities are delivered with a relationship-driven approach, meaning the agency often works closely with clients to ensure that every campaign aligns with their long-term goals. The team’s experience spans early-to-growth-stage startups, Fortune 500 companies, authors, speakers, designers, artists, and talent. Notably, CULTURESPUN PR also serves public figures, establishments, institutions, and destinations, demonstrating flexibility beyond traditional corporate PR.
Who Benefits from CULTURESPUN PR
CULTURESPUN PR is a strong fit for brands and individuals who value a hands-on, collaborative partnership over a transactional relationship. The agency’s anti-agency model means clients work directly with Martins and her trained team, avoiding the typical account-switching that plagues larger firms. This works well for lifestyle brands, pet-related businesses, and consumer goods companies seeking to build brand reputation through authentic storytelling. It is also suitable for thought leaders, authors, and experts who need help establishing authority in their field. Because the agency emphasizes long-term momentum, it is ideal for clients who want to grow sustainably rather than chase fleeting trends. While the firm is based in New York, United States, its work often extends nationally, leveraging connections in media and influencer communities. For any brand or individual looking to tap into cultural moments with integrity, CULTURESPUN PR offers a boutique, relationship-first alternative to traditional PR agencies.
Key facts
- Team size: 1-10 employees
- Headquarters: 635 W 42nd St, New York, New York, United States, 10036
- Address: 635 W 42nd St , New York New York United States 10036
- SIC codes: 7381
Keywords & focus
Topics and areas CULTURESPUN PR works with.
- brand development
- thought leadership
- events
- lifestyle
- positioning
- partnerships
- public relations
- pets
- earned media relations
- media relations
- influencer relations
- storytelling
- messaging
- earned influencer relations
- public relations & communications services
- brand reputation
- long-term momentum
- brand positioning
- advertising
- impactful narratives
- relationship-driven pr
- trust and relationships
- culture tapping
- relationship strategy
- bold brand narratives
- cultural resonance
- public relations agencies
- storytelling studio
- culture honoring stories
- brand reputation management
- +28 more
Technologies
NSOne, Gmail, Google Apps, Typekit, Mobile Friendly, Android, Circle, Reviews, Micro, Remote, Canva, AI
Industries served by CULTURESPUN PR
CULTURESPUN PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about CULTURESPUN PR
Common questions and answers about CULTURESPUN PR, their services, location, and how to work with them.
- Where is CULTURESPUN PR located?
- CULTURESPUN PR is headquartered in New York.
- What services does CULTURESPUN PR offer?
- CULTURESPUN PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does CULTURESPUN PR serve?
- CULTURESPUN PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is CULTURESPUN PR a verified PR agency?
- CULTURESPUN PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact CULTURESPUN PR?
- You can visit their website at http://www.culturespun.com
- How many reviews does CULTURESPUN PR have?
- CULTURESPUN PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was CULTURESPUN PR founded?
- CULTURESPUN PR was founded in 2016.
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