Cyber PR & Cyber PR Music

Cyber PR & Cyber PR Music is a New York-based artist development and marketing strategy firm that has been operating since 1996. Located at 389 12th Street in Brooklyn, the agency serves musicians, music-related brands, and creative professionals seeking to build sustainable careers in the evolving music industry. Unlike traditional PR agencies that focus solely on press coverage, Cyber PR & Cyber PR Music positions itself as a comprehensive partner for long-term artist growth, blending digital public relations with strategic marketing and fan engagement.

How the Agency Helps

Cyber PR & Cyber PR Music works primarily with independent artists and labels to develop customized marketing plans that prioritize consistency and transparency. The firm emphasizes a methodical approach to artist development, helping clients avoid rushed releases by creating structured timelines for music drops, promotional campaigns, and audience building. A distinctive feature is its password-protected online dashboard, which gives clients real-time access to pitching details, media feedback, and campaign progress. This transparency is designed to demystify the PR process and keep artists informed throughout their campaigns. The agency also focuses on fan acquisition and visibility, using digital PR, social media amplification, and email marketing to connect musicians with new audiences.

Services and Specialties

Cyber PR & Cyber PR Music offers a range of integrated services tailored to the music industry. While specific service packages are customized per client, the agency's core offerings typically include:

• Music PR and publicity campaigns
• Social media management and community management
• Digital PR and online strategy
• Music release strategy and long-term planning
• Artist development programs (Total Tuneups)
• Email marketing and fan engagement
• Ad buying and playlist placement
• Radio promotion and licensing support
• Marketing plans and brand partnerships

These services are designed to help artists build momentum over time rather than chasing short-term spikes in attention. The firm's experience spans over 28 years, and its founder, Ariel Hyatt, has built a reputation for practical, data-informed approaches to music marketing in the United States and beyond.

Location and Reach

Based in New York, New York, Cyber PR & Cyber PR Music operates from its headquarters in Brooklyn. The New York location places the agency at the center of the U.S. music industry, allowing it to maintain strong connections with media, streaming platforms, and industry professionals across the country. While the firm's primary focus is on artists in the United States, its digital-first approach enables it to work with clients internationally. The agency's longevity in the competitive New York market speaks to its ability to adapt to changes in the music business, from the rise of streaming to the growing importance of social media and direct-to-fan marketing.

Who This Agency Is a Good Fit For

Cyber PR & Cyber PR Music is best suited for independent musicians, emerging artists, and music-related brands that value strategic planning over quick results. The agency's emphasis on transparency and long-term artist development makes it a strong choice for clients who want to understand the PR process and participate actively in their career growth. It may also appeal to artists who have struggled with rushed releases or inconsistent marketing in the past. However, because the firm specializes in music and artist development, it is not a generalist PR agency and may not be the right fit for non-music brands or clients seeking purely traditional media relations. For musicians and labels looking for a data-informed, collaborative partner based in New York, Cyber PR & Cyber PR Music offers a well-established approach to building sustainable careers in a fast-changing industry.