Freuds+

Freuds+ is a specialist behaviour change consultancy operating as a distinct division of Freud Communications, with its headquarters at 1 Stephen Street, in London, United Kingdom. Established for under two years, the agency brings a rigorous, science-led approach to public relations & communications services, focusing on using earned media and behavioural insights to create measurable societal impact. With a dedicated team of around 30 consultants, Freuds+ builds on a long legacy of global health and social campaigns, carving out a unique space in the PR landscape by prioritising evidence-based strategies over traditional marketing tactics.

Science-Led Behaviour Change Campaigns

At the heart of Freuds+ is its proprietary Freuds+ Model for Change, developed in collaboration with Professor Robert West. This framework provides a structured methodology for designing communication strategies that aim to shift public behaviours on complex issues like health, adoption, and environmental action. The agency emphasises a rigorous, research-driven process, from initial audience insight to creative storytelling and final evaluation. This approach ensures that campaigns are not only compelling but also grounded in proven psychological and sociological principles, making Freuds+ a go-to partner for organisations seeking to address deep-rooted societal challenges through earned media.

Core Services and Specialties

While the agency is best known for its behaviour change campaigns, Freuds+ offers a comprehensive suite of public relations & communications services tailored for impact. Their expertise spans several key areas:

• Strategic communications consultancy
• Policy shaping and public affairs communications
• Reputation management for mission-driven organisations
• Behaviour change campaign design and implementation
• Audience insight and behavioural research
• Creative storytelling and earned media strategy
• Partnership and coalition building for social causes

These services are underpinned by a commitment to ethical, evidence-based practice. For instance, Freuds+ partners with organisations like Clarity Global to promote responsible behaviour change initiatives, ensuring that campaigns are transparent and avoid manipulation. This focus on integrity is central to their identity as a consultancy that seeks to create lasting, positive change rather than short-term buzz.

Who They Work With and Ideal Clients

Freuds+ collaborates with a range of clients including government bodies, non-profits, foundations, and socially conscious corporations. Their campaigns often tackle pressing societal issues such as public health (e.g., vaccination, smoking cessation), social adoption (e.g., fostering, organ donation), and environmental behaviour. The agency is particularly well-suited for organisations that require more than just media coverage—clients who need to fundamentally alter public attitudes and actions. A good fit for Freuds+ would be a mission-driven entity, such as a public health authority, a charitable foundation, or a corporate social responsibility team, looking to launch a campaign that demands both creative flair and scientific credibility. For these partners, Freuds+ offers a rare blend of PR expertise and academic rigour, making it a valuable ally in the United Kingdom and beyond for tackling the most stubborn societal problems through communication.