FWD Consulting

FWD Consulting is a public relations and communications agency based in the City of London, United Kingdom. Founded in 2000, the firm specialises in strategic communications for financial and corporate clients. With a focus on financial services, insurance, and professional services, FWD Consulting offers a range of services including media relations, crisis communications, content creation, and stakeholder engagement. The agency also provides reputation management and strategic counsel, helping clients navigate complex regulatory environments and communicate effectively with their target audiences.

Services and Specialties

FWD Consulting delivers a comprehensive suite of public relations services tailored to the financial and corporate sectors. Key offerings include:

• Financial services PR, including media relations for banks, asset managers, and wealth managers
• General insurance PR, covering brokers, underwriters, and Lloyd's syndicates
• Lloyd's and the London insurance market PR, with deep understanding of this niche
• Professional services PR for accounting and law firms
• Property PR, including real estate and construction sectors
• Corporate communications, including crisis management and reputation advice
• Content creation and thought leadership development
• Strategic counsel on regulation, promotion, and compliance

The agency's team has an average of 12 years of experience in the financial services sector, ensuring they speak the language of their clients and understand the nuances of the industry. FWD Consulting is also a full partner of Worldcom, giving it access to a global network of 111 partner agencies across 95 cities, allowing it to support international communications needs.

Who They Help

FWD Consulting primarily serves clients in three main sectors: insurance, financial services, and professional services. In insurance, the agency works with top UK insurers, brokers, Lloyd's syndicates, and reinsurers. Its financial services clients include wealth and asset managers, institutional investors, discretionary fund managers (DFMs), IFAs, and IFA service providers. The professional services practice supports accountants and lawyers. Clients range from specialist firms to mainstream organisations, and the agency has extensive experience with both trade and national press. FWD Consulting has been consistently ranked among the UK's top 150 PR agencies by PR Week since 2010.

Approach and Location

Based at 145 Leadenhall Street in the heart of the City of London, FWD Consulting is positioned at the centre of the UK's financial district. This location gives the agency proximity to key media contacts across national, business, and financial services publications. The agency's approach is built on understanding client business goals and crafting bespoke communication programmes that deliver measurable results. FWD Consulting's team instantly recognises newsworthy stories and knows the journalists who cover them, enabling consistent media coverage. The agency also navigates the regulatory and compliance requirements of the financial sector, ensuring all communications are appropriate and effective. Its partnership with Worldcom extends its reach globally, offering clients immediate access to local expertise in over 95 cities worldwide.

Who FWD Consulting Is a Good Fit For

FWD Consulting is well-suited for financial services firms, insurance companies, and professional services organisations based in the United Kingdom or seeking to strengthen their UK communications. It is particularly relevant for Lloyd's syndicates, insurers, and asset managers that require specialised, sector-specific PR support. The agency is also a strong choice for companies looking for a partner with deep media relationships and a proven track record of delivering quality coverage in the financial press. With its focus on strategic counsel and compliance-aware communications, FWD Consulting is ideal for businesses that value experience and expertise in a heavily regulated sector.