Grass is Greener PR
Grass is Greener PR is a public relations agency based in New York (founded 2017).
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About Grass is Greener PR
Founded in 2017 by Sarah ElSayed, Grass is Greener PR is a full-service creative marketing agency based in New York, New York, United States. The agency focuses on representing brands and activists within the cannabis space, working with startups, consumer product companies, and social advocacy organizations. Rather than operating as a conventional public relations firm, Grass is Greener PR positions itself as a mission-driven partner that aims to de-stigmatize cannabis and reverse decades of social narrative shaped by prohibition and the war on drugs.
Who They Serve and How They Help
Grass is Greener PR primarily serves businesses and individuals in the cannabis industry, including growers, product manufacturers, retailers, and activists. Their client base ranges from emerging direct-to-consumer (D2C) brands to established consumer product companies. The agency also represents activist clients who are working to normalize cannabis use and advocate for social change. Their approach combines traditional marketing techniques with experiential marketing to "move the needle" on public perception, helping clients build brand awareness and credibility in a rapidly evolving market.
Core Services and Specialties
Grass is Greener PR offers a range of services tailored to the unique challenges of the cannabis sector, where regulatory hurdles and social stigma require careful navigation. Their expertise includes brand storytelling, social advocacy, and creative marketing campaigns that emphasize de-stigmatization and long-term social change. They also provide traditional public relations support, including media relations and press outreach, as well as experiential marketing activations that engage target audiences directly. Key service areas include:
- Public relations & communications strategy
- Brand storytelling and narrative development
- Social advocacy campaign management
- Experiential marketing and event planning
- Cannabis marketing and green rush strategy
- Brand elevation and positioning
- Social change and de-stigmatization campaigns
- E-commerce and D2C marketing support
Location and Market Focus
Based at 52 Mercer Street in New York, United States, Grass is Greener PR is well-positioned to serve clients in one of the country's largest media and cultural hubs. While the agency's focus is national in scope, its New York base allows it to tap into a diverse network of journalists, influencers, and industry partners. The city's progressive stance on cannabis regulation also provides a favorable environment for the agency's work in social narrative reversal and brand activism. Grass is Greener PR is particularly suited for cannabis brands and activists looking to build credibility, shift public perception, and establish themselves as thought leaders in a space that continues to evolve rapidly.
For businesses seeking a public relations partner that understands the nuances of cannabis advocacy and marketing, Grass is Greener PR offers a focused, experienced approach. The agency is best suited for startups, consumer product companies, and advocacy organizations that prioritize long-term social change over short-term gains, and that value a team with deep roots in the cannabis community.
Key facts
- Team size: 1-10 employees
- Headquarters: 52 Mercer Street, New York, New York, United States, 10013
- Address: 52 Mercer Street , New York New York United States 10013
- SIC codes: 7311
Keywords & focus
Topics and areas Grass is Greener PR works with.
- public relations & communications services
- public relations
- brand storytelling
- social advocacy
- d2c
- activist representation
- de-stigmatization
- social change campaigns
- traditional marketing
- social stigma deconstruction
- e-commerce
- creative marketing
- social narrative
- brand elevation
- long-term social change
- advertising agencies
- green rush marketing
- brand activism
- healing plant promotion
- cannabis activism
- cannabis marketing
- cannabis pr
- experiential marketing
- brand strategy
- social narrative reversal
- advertising & marketing
- services
- b2c
- consumer products & retail
- consumer internet
- +4 more
Technologies
NSOne, Outlook, Mobile Friendly, Squarespace ECommerce, Google Tag Manager, Android, Node.js, AI, IoT, Remote
Industries served by Grass is Greener PR
Grass is Greener PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Grass is Greener PR
Common questions and answers about Grass is Greener PR, their services, location, and how to work with them.
- Where is Grass is Greener PR located?
- Grass is Greener PR is headquartered in New York.
- What services does Grass is Greener PR offer?
- Grass is Greener PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Grass is Greener PR serve?
- Grass is Greener PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Grass is Greener PR a verified PR agency?
- Grass is Greener PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Grass is Greener PR?
- You can visit their website at http://www.grassisgreenerny.com
- How many reviews does Grass is Greener PR have?
- Grass is Greener PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Grass is Greener PR founded?
- Grass is Greener PR was founded in 2017.
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