Grounded, Etc.
Grounded, Etc. is a public relations agency based in New York (founded 2015).
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About Grounded, Etc.
Grounded, Etc. is a boutique public relations and communications consultancy based in New York, United States, that focuses primarily on mission-driven startups and companies in the food, wellness, and technology sectors. Founded in 2015, the firm has carved out a niche working with early-stage and growth-stage businesses that are looking to build brand awareness, secure media coverage, and navigate the complex landscape of industry media. The agency’s client roster includes notable names like Calm.com, sweetgreen, and Back to the Roots, reflecting a strong track record with companies that prioritize purpose alongside profit.
Who They Serve and How They Help
Grounded, Etc. is best suited for startups and mission-driven companies, particularly those in the food and beverage space, food technology, and wellness industries. The agency positions itself as a hands-on partner rather than a large, impersonal firm, offering personalized service that spans public relations, communications, messaging, business development, and investor relations. Given its focus on food waste, food tech, and sustainable innovation, Grounded, Etc. helps clients tell compelling stories that resonate with both consumers and industry stakeholders. The firm also acts as a startup advisor, guiding companies through international expansion and media campaigns that target specific verticals like food industry media and tech sector outlets.
Services and Specialties
While the provided data does not list specific services, Grounded, Etc.’s expertise can be inferred from its keywords and industry focus. The agency likely offers a range of capabilities tailored to startups and food-focused brands, including:
- Media relations strategy and media storytelling for food tech and wellness brands
- Brand positioning and messaging for mission-driven companies
- Media outreach campaigns to secure features in food industry and tech publications
- Startup advisory services for fundraising, investor relations, and international expansion
- Public relations and communications strategy for food and beverage services
- Media campaign execution targeting food industry panels and conferences
- Food startup branding and media features for early-stage companies
These services align with the agency’s stated focus on helping startups with announcements, biz dev, and investor relations, as noted in its short description. Grounded, Etc. likely leverages its deep network of food industry media contacts to help clients gain visibility in crowded markets.
Location and Reach
Headquartered at 99 Wall St in New York, United States, Grounded, Etc. operates from a central location that places it at the heart of the U.S. media and business landscape. This New York base allows the agency to tap into a dense network of journalists, investors, and industry events, which is particularly valuable for clients in the food and tech sectors. While the firm primarily serves U.S.-based startups, its experience with international expansion suggests it can also support clients looking to scale globally.
Who It’s a Good Fit For
Grounded, Etc. is an excellent choice for early-stage to growth-stage startups in the food, food tech, and wellness industries that need personalized, hands-on PR support. Mission-driven companies focused on sustainability, food waste reduction, or health innovation will find the agency’s expertise particularly relevant. The firm is also well-suited for startups seeking a partner that can handle not just media relations but also broader communications needs like investor relations and brand positioning. Larger enterprises or brands outside the food and wellness space may find the agency’s niche focus less applicable, but for those in its core sectors, Grounded, Etc. offers a tailored approach that prioritizes storytelling and results.
Key facts
- Team size: 1-10 employees
- Headquarters: 99 Wall St, New York, New York, United States, 10005
- Address: 99 Wall St , New York New York United States 10005
- SIC codes: 8742
Keywords & focus
Topics and areas Grounded, Etc. works with.
- food
- missiondriven companies
- food waste
- food technology
- wellness
- startups
- public relations & communications services
- food tech
- food industry
- brand positioning
- food industry media
- food startup branding
- media relations strategy
- media storytelling
- international expansion
- startup advisor
- media campaigns
- media outreach campaigns
- media features
- public relations agencies
- food and beverage services
- food startup media
- public relations and communications
- food tech pr
- food and beverage
- food brand positioning
- fund backing
- media relations
- tech sector
- food industry panels
- +37 more
Technologies
AI
Industries served by Grounded, Etc.
Grounded, Etc. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Grounded, Etc.
Common questions and answers about Grounded, Etc., their services, location, and how to work with them.
- Where is Grounded, Etc. located?
- Grounded, Etc. is headquartered in New York.
- What services does Grounded, Etc. offer?
- Grounded, Etc. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Grounded, Etc. serve?
- Grounded, Etc. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Grounded, Etc. a verified PR agency?
- Grounded, Etc. is listed on Online PR. Verification status is shown on their profile.
- How can I contact Grounded, Etc.?
- You can visit their website at http://www.groundedetc.com
- How many reviews does Grounded, Etc. have?
- Grounded, Etc. has 0 client reviews with an average rating of 0.0 out of 5.
- When was Grounded, Etc. founded?
- Grounded, Etc. was founded in 2015.
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