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Handcrafted PR

Handcrafted PR is a public relations agency based in New York.

New York 1-10 employees

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About Handcrafted PR

Handcrafted PR is a full-service marketing communications and public relations agency based in New York, United States, with a focused expertise in the food, wine, and spirits sectors. Founded by Ana Jovancicevic, the agency takes a hands-on, entrepreneurial approach to building brand awareness and generating buzz for its clients. With deep roots in the lifestyle and luxury space, Handcrafted PR has developed a reputation for crafting tailored campaigns that leverage media relationships and cultural relevance to achieve measurable results.

Specialist Expertise in Food, Wine, and Spirits

Handcrafted PR’s core strength lies in its deep understanding of the food, wine, and spirits industries. The agency has handled the launch and promotion of some of the world’s most well-respected spirits brands, as well as epicurean and lifestyle clients. This specialization allows the team to navigate the nuances of these markets, from navigating regulatory considerations for alcohol brands to identifying the right influencers for luxury food products. The agency’s founder, Ana Jovancicevic, brings insider status and personal relationships with key media and influencers, which is critical for securing coverage and building credibility in these competitive verticals.

Integrated Marketing and Creative Campaigns

Beyond traditional public relations, Handcrafted PR offers a range of complementary services designed to create holistic brand experiences. The agency is known for its unconventional marketing tactics, including guerilla marketing initiatives, viral and social networking campaigns, and media tours and press trips. These efforts are often paired with influencer seeding and celebrity influencer campaigns to amplify reach. Handcrafted PR also provides brand development consulting, media training, and event planning, ensuring clients have support across the full lifecycle of a product or concept launch. The team’s no-nonsense, stylish presentation style helps brands make a lasting impression in crowded marketplaces.

Services and Specialties

  • Media relations and press outreach
  • Event planning and product launches
  • Influencer marketing and celebrity campaigns
  • Brand development and consulting
  • Media tours and press trips
  • Social media marketing and viral campaigns
  • Guerilla marketing initiatives
  • Media training and spokesperson preparation

Handcrafted PR is an ideal partner for food, wine, and spirits brands looking to build or refresh their public profile in the United States. The agency also works well for luxury lifestyle, fashion, and design companies seeking a boutique agency with strong media connections and a creative edge. Based in New York, Handcrafted PR is particularly well-suited for brands targeting the U.S. market, especially those looking to launch new products or concepts, cultivate influencer relationships, or generate buzz through experiential and viral marketing. For businesses that value a hands-on, relationship-driven approach to public relations, Handcrafted PR offers a compelling mix of industry knowledge, strategic insight, and executional flair.

Key facts

  • Team size: 1-10 employees
  • Headquarters: 137 Varick St, New York, New York, United States, 10013
  • Address: 137 Varick St , New York New York United States 10013
  • SIC codes: 7381

Keywords & focus

Topics and areas Handcrafted PR works with.

  • event planning
  • brand development
  • media tourspress trips
  • influencer seeding
  • new productnew concept launches
  • viral & social networking
  • guerilla marketing initiatives
  • media relations
  • public relations & communications services
  • marketing
  • press trips
  • social media marketing
  • food and beverage
  • consulting
  • luxury lifestyle brands
  • social media
  • services
  • media training
  • public relations and communications
  • spirits brands
  • marketing and advertising
  • social networking
  • influencer marketing
  • branding development
  • b2b
  • public relations agencies
  • product launches
  • celebrity influencer campaigns
  • guerilla marketing
  • public relations
  • +13 more

Technologies

Gmail, Google Apps, DigitalOcean, Toast, Android, Circle, AI, Node.js, IoT

Industries served by Handcrafted PR

Handcrafted PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

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Frequently asked questions about Handcrafted PR

Common questions and answers about Handcrafted PR, their services, location, and how to work with them.

Where is Handcrafted PR located?
Handcrafted PR is headquartered in New York.
What services does Handcrafted PR offer?
Handcrafted PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does Handcrafted PR serve?
Handcrafted PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is Handcrafted PR a verified PR agency?
Handcrafted PR is listed on Online PR. Verification status is shown on their profile.
How can I contact Handcrafted PR?
You can visit their website at http://www.handcraftedpr.com
How many reviews does Handcrafted PR have?
Handcrafted PR has 0 client reviews with an average rating of 0.0 out of 5.

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