In The Lights PR, Inc.
In The Lights PR, Inc. is a public relations agency based in New York (founded 2013).
This profile is unclaimed. Register as an agency to claim it.
About In The Lights PR, Inc.
In The Lights PR, Inc. is a boutique public relations and integrated marketing firm headquartered in New York, United States. Founded in 2013 by Amber Henrie, the agency specializes in helping organizations and individuals within the arts, entertainment, culture, and fitness sectors capture attention and build meaningful connections with their audiences. With a focus on strategic communication and creative campaigns, In The Lights PR, Inc. offers a comprehensive suite of services tailored to the unique needs of its clients, ranging from media relations and brand positioning to crisis communication and event marketing.
Services and Specialties
In The Lights PR, Inc. provides a wide array of services designed to support clients across the full spectrum of public relations and marketing. The agency’s expertise includes media and blogger relations, press kit development, press releases, media alerts, and media training. In addition, the firm offers strategic and brand positioning, integrated marketing, email marketing, and social advertising. For clients in the arts and culture sectors, the agency delivers arts advocacy campaigns, cultural policy communication, and arts marketing. The fitness industry also benefits from specialized marketing support, sponsorships, and endorsements. Key service areas include:
- Media & blogger relations
- Press kits, press releases & media alerts
- Social advertising & social media management
- Strategic & brand positioning
- Integrated marketing & campaign planning
- Email marketing & content creation
- Media training & crisis communication
- Public affairs & cultural policy communication
- Arts marketing & arts advocacy campaigns
- Influencer marketing & brand identity
- Messaging & press kit development
- Graphic design & event ticketing strategy
- Sponsorships & endorsements
- Event & trade show support
- Fitness industry marketing
Clientele and Industry Focus
The agency’s client roster reflects its deep roots in the arts and entertainment world. In The Lights PR, Inc. has worked with prominent figures such as James Whiteside, Chase Johnsey, and Sylvia Nassar, as well as organizations like Alvin Ailey American Dance Theater, Dance Metro DC, Brooklyn Ballet, and the Joffrey Ballet School. The firm also supports cultural institutions such as the National Comedy Center, Steps on Broadway, and the Cumbe Center for African and Diaspora Dance. Beyond the arts, the agency serves fitness clients like FitEngine and Turnbridge Point, demonstrating versatility across lifestyle and performance sectors. This diverse clientele underscores the agency’s ability to tailor its PR and marketing strategies to distinct audiences, from dance companies and theaters to individual artists and fitness brands.
Approach and Philosophy
Led by Amber Henrie, a seasoned PR and marketing veteran with a background in the arts, In The Lights PR, Inc. operates with a hands-on, strategic approach. The firm emphasizes empowerment for its clients, ensuring that each engagement is managed with diligence and a clear focus on measurable outcomes. The agency’s process typically begins with a deep understanding of the client’s brand, goals, and target audience, followed by the development of a tailored campaign that leverages media relations, content creation, and digital marketing. Whether it’s crafting a crisis communication plan or developing a press kit for a new production, In The Lights PR, Inc. prioritizes clarity, consistency, and creativity. The agency’s location in New York, United States, provides access to a vibrant media landscape and a network of industry contacts, which benefits clients seeking visibility in competitive markets.
Location and Credentials
Based at 141 W 111th St in New York, New York, United States, In The Lights PR, Inc. operates from the cultural epicenter of the nation. Since its founding in 2013, the firm has built a reputation for delivering effective public relations and communications services to a niche audience of arts, entertainment, and fitness clients. The agency’s credentials are reflected in its long-standing relationships with prestigious institutions and individual artists, as well as its ability to navigate the complexities of cultural policy and advocacy. For organizations and professionals seeking a dedicated, boutique agency that understands the nuances of the arts and entertainment industries, In The Lights PR, Inc. offers a compelling combination of strategic insight, creative execution, and personalized service.
Key facts
- Team size: 1-10 employees
- Headquarters: 141 W 111th St, New York, New York, United States, 10026-4207
- Address: 141 W 111th St , New York New York United States 10026-4207
- Annual revenue: 608000
- SIC codes: 8742
Keywords & focus
Topics and areas In The Lights PR, Inc. works with.
- media & blogger relations
- press kits
- press releases & media alerts
- social advertising
- strategic & brand positioning
- integrated marketing
- email marketing
- media training
- public affairs
- arts marketing
- influencer marketing
- brand identity
- crisis communications
- messaging & press kit development
- graphic design
- event ticketing strategy
- sponsorships & endorsements
- campaign planning
- social media
- marketing support & sponsor outreach
- event & trade show support
- content creation
- public relations & communications services
- fitness industry marketing
- crisis communication
- brand messaging
- campaign strategy
- arts advocacy campaigns
- media relations
- cultural policy communication
- +45 more
Technologies
Gmail, Google Apps, GoDaddy Hosting, Google Tag Manager, Facebook Login (Connect), Facebook Widget, Google Font API, Facebook Custom Audiences, Apache, WordPress.org, MailChimp, Mobile Friendly, Remote, Circle
Industries served by In The Lights PR, Inc.
In The Lights PR, Inc. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about In The Lights PR, Inc.
Common questions and answers about In The Lights PR, Inc., their services, location, and how to work with them.
- Where is In The Lights PR, Inc. located?
- In The Lights PR, Inc. is headquartered in New York.
- What services does In The Lights PR, Inc. offer?
- In The Lights PR, Inc. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does In The Lights PR, Inc. serve?
- In The Lights PR, Inc. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is In The Lights PR, Inc. a verified PR agency?
- In The Lights PR, Inc. is listed on Online PR. Verification status is shown on their profile.
- How can I contact In The Lights PR, Inc.?
- You can visit their website at http://www.inthelights.net
- How many reviews does In The Lights PR, Inc. have?
- In The Lights PR, Inc. has 0 client reviews with an average rating of 0.0 out of 5.
- When was In The Lights PR, Inc. founded?
- In The Lights PR, Inc. was founded in 2013.
Share your experience
Be the first to leave a review for In The Lights PR, Inc..
Are you In The Lights PR, Inc.?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for In The Lights PR, Inc.? Visit their website to contact them directly.