Institute for Public Relations
Institute for Public Relations is a public relations agency based in New York (founded 1956).
This profile is unclaimed. Register as an agency to claim it.
About Institute for Public Relations
The Institute for Public Relations (IPR) is a nonprofit foundation headquartered in New York, United States, operating at the intersection of academic research and professional practice in public relations and corporate communication. Founded in 1956, IPR has established itself as a key resource for communicators seeking evidence-based strategies to enhance their work. Based in New York, a global hub for media, finance, and communications, the organization leverages its location to connect with a wide network of researchers, practitioners, and industry leaders. Its independence as a foundation allows it to focus squarely on advancing the profession through rigorous, unbiased research rather than commercial interests.
Core Mission and Research Focus
The Institute for Public Relations is dedicated to bridging the gap between scholarly research and real-world application in public relations. Its primary mission is to promote the use of research and research-based knowledge, ensuring that valuable insights from academic studies are translated into actionable strategies for professionals. The organization produces a wealth of free resources, including detailed research reports, a comprehensive research library, and specialized resource libraries on topics such as disinformation, ESG and purpose, and media influence. By emphasizing social science in PR, IPR helps communicators develop more effective campaigns, measure PR effectiveness, and navigate complex issues like crisis management and social media impact. The organization also runs a PR case study competition and offers professional development opportunities through webinars and events, all aimed at improving PR practice.
Key Services and Offerings
IPR provides a range of services designed to support public relations and communications professionals at various career stages. These offerings focus on delivering research-based knowledge and fostering professional growth. Key services include:
- Free research reports on public relations measurement standards, crisis management, and social networking influence
- Access to a research library with evidence-based strategies and public relations impact models
- Professional development through webinars, events, and a research letter newsletter
- Specialized resource libraries on disinformation, ESG and purpose, and AI tools for PR
- An annual PR case study competition to showcase effective, research-driven campaigns
- Thought leadership content on public relations strategy and practice improvement
- Conferences and networking opportunities that connect academic researchers with industry practitioners
Target Audience and Industry Relevance
The Institute for Public Relations primarily serves public relations and communications professionals, including those working in corporate communications, agency roles, and nonprofit organizations. Its research-based knowledge is particularly valuable for practitioners seeking to measure and demonstrate PR effectiveness, as well as those navigating emerging challenges like social media impact and disinformation. The organization also engages with colleges and universities, helping to shape the next generation of communicators by integrating research into curricula. By focusing on evidence-based strategies and public relations measurement standards, IPR supports professionals who need to justify their work with data and prove the value of communication to stakeholders.
IPR's emphasis on research measurement and social science in PR makes it a strong fit for communicators who prioritize data-driven decision-making. The foundation's resources are especially useful for those involved in crisis management, where understanding media influence and public sentiment is critical. Additionally, its ESG and purpose resource library appeals to professionals working on corporate social responsibility and sustainability communications. The Institute for Public Relations is also well-suited for academics and researchers looking to apply their work to practical challenges, as well as students and early-career professionals seeking professional development and case study insights.
For any PR or communications professional based in New York or elsewhere in the United States, IPR offers a unique, non-commercial perspective grounded in rigorous research. Whether you are a seasoned strategist looking to refine your approach or a newcomer eager to learn from evidence-based practices, the Institute for Public Relations provides the tools and knowledge to advance your work and the profession as a whole.
Key facts
- Team size: 51-200 employees
- Headquarters: New York, New York, United States
- Address: New York New York United States
- SIC codes: 8732
Keywords & focus
Topics and areas Institute for Public Relations works with.
- social media
- public relations
- research measurement
- communications
- professional development
- crisis management
- public relations & communications services
- research-based knowledge
- social networking influence
- social media impact
- pr effectiveness
- pr measurement
- services
- social science in pr
- public relations impact models
- media influence
- esg & purpose resource library
- research reports
- research letter newsletter
- disinformation resource library
- webinars and events
- pr case study competition
- evidence-based strategies
- public relations measurement standards
- public relations strategy
- pr thought leadership
- ai tools for pr
- pr practice improvement
- colleges
- universities
- +121 more
Technologies
DNS Made Easy, Outlook, Amazon AWS, AI
Industries served by Institute for Public Relations
Institute for Public Relations works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Institute for Public Relations
Common questions and answers about Institute for Public Relations, their services, location, and how to work with them.
- Where is Institute for Public Relations located?
- Institute for Public Relations is headquartered in New York.
- What services does Institute for Public Relations offer?
- Institute for Public Relations offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Institute for Public Relations serve?
- Institute for Public Relations serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Institute for Public Relations a verified PR agency?
- Institute for Public Relations is listed on Online PR. Verification status is shown on their profile.
- How can I contact Institute for Public Relations?
- You can visit their website at http://www.instituteforpr.org
- How many reviews does Institute for Public Relations have?
- Institute for Public Relations has 0 client reviews with an average rating of 0.0 out of 5.
- When was Institute for Public Relations founded?
- Institute for Public Relations was founded in 1956.
Share your experience
Be the first to leave a review for Institute for Public Relations.
Are you Institute for Public Relations?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for Institute for Public Relations? Visit their website to contact them directly.