Nueva Comunicación
Nueva Comunicación is a public relations agency based in Buenos Aires (founded 1983).
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About Nueva Comunicación
Nueva Comunicación is a public relations and communications firm based in Buenos Aires, Argentina, with a history dating back to 1983. The agency focuses on helping companies and organizations achieve their communication objectives across a range of sectors, including corporate, retail, health, and mass consumption industries. With over three decades of experience, the firm has developed a comprehensive understanding of the local market and the evolving media landscape in Argentina.
Core Services and Specializations
Nueva Comunicación offers a broad suite of services that cover both traditional and digital communication needs. The agency’s expertise spans media relations, brand PR, and corporate identity development, as well as more specialized areas such as political marketing, government relations, and digital advocacy. This combination allows the firm to support clients in both the private and public sectors. Key services include:
- Public relations and media relations
- Brand PR and corporate communication strategy
- Digital marketing and social media management
- Media training and personal branding programs
- Crisis communication management and social media crisis response
- Political marketing and digital advocacy
- Internal communications and identity consulting
- Market research, public opinion research, and social listening
- Advertising and media planning
- Influencer marketing and user experience consulting
This wide range of offerings reflects Nueva Comunicación's approach to integrated communications, where offline and online strategies are designed to work together. The agency’s team includes professionals with backgrounds in journalism, public relations, and accounting, which brings a practical, multi-disciplinary perspective to client work.
Methodology and Approach
Nueva Comunicación employs a research-driven methodology, beginning with investigation and market studies to understand the specific context of each client. This includes public opinion research and social listening to gauge audience sentiment and identify potential opportunities or risks. From there, the agency develops tailored strategies that may involve media planning, digital campaigns, or crisis management protocols. The firm also places a strong emphasis on training, offering media training and social media training to help clients and their spokespeople communicate effectively. This structured approach is designed to provide measurable outcomes, whether in terms of brand visibility, stakeholder engagement, or issue management.
Location and Market Presence
Headquartered at 288 Esmeralda in the Autonomous City of Buenos Aires, Argentina, Nueva Comunicación is deeply rooted in the local business community. Buenos Aires serves as the economic and political center of the country, making it a strategic base for the agency’s work with both national and international clients. The firm’s long-standing presence in Argentina since 1983 means it has built extensive networks across media, government, and corporate sectors. This local expertise is particularly valuable for clients navigating the complexities of the Argentine market, where understanding cultural nuances and media dynamics is critical.
Nueva Comunicación is well-suited for organizations that require a full-service communications partner with a strong track record in both traditional PR and modern digital strategies. Companies in regulated industries, such as health and government, as well as those in fast-moving consumer goods or retail, may find the agency’s blend of crisis management, media training, and digital advocacy particularly relevant. The firm’s focus on research and training also makes it a good fit for clients looking to build internal communication capabilities alongside external campaigns.
Key facts
- Team size: 51-200 employees
- Headquarters: 288 Esmeralda, Buenos Aires, Autonomous City of Buenos Aires, Argentina, 1035
- Address: 288 Esmeralda , Buenos Aires Autonomous City of Buenos Aires Argentina 1035
- SIC codes: 7311
Keywords & focus
Topics and areas Nueva Comunicación works with.
- media training
- redes sociales
- branding personal
- marketing digital
- prensa y relaciones publicas
- marketing politico
- crisis management
- publicidad
- investigacion y estudios de mercado
- identidad y comunicacion corporativa
- comunicacion interna
- brand pr
- public relations & communications services
- media relations
- public opinion research
- social media
- public relations and communications
- influencer marketing
- social listening
- consulting
- digital campaigns
- services
- digital marketing
- digital advocacy
- government
- social media training
- social media crisis response
- user experience
- media planning
- political lobbying
- +50 more
Technologies
Google Tag Manager, WordPress.org, Apache, Mobile Friendly, reCAPTCHA, Google Font API, Deel
Industries served by Nueva Comunicación
Nueva Comunicación works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Nueva Comunicación
Common questions and answers about Nueva Comunicación, their services, location, and how to work with them.
- Where is Nueva Comunicación located?
- Nueva Comunicación is headquartered in Buenos Aires.
- What services does Nueva Comunicación offer?
- Nueva Comunicación offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Nueva Comunicación serve?
- Nueva Comunicación serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Nueva Comunicación a verified PR agency?
- Nueva Comunicación is listed on Online PR. Verification status is shown on their profile.
- How can I contact Nueva Comunicación?
- You can visit their website at http://www.nuevacomunicacion.com.ar
- How many reviews does Nueva Comunicación have?
- Nueva Comunicación has 0 client reviews with an average rating of 0.0 out of 5.
- When was Nueva Comunicación founded?
- Nueva Comunicación was founded in 1983.
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